New Razorfish report studies consumer purchase behavior

Tuesday, October 28th, 2008

Social media influence consumer purchase behavior far more than you might think. That’s a key finding of new Razorfish thought leadership, FEED: The Razorfish Consumer Experience Report. The report is available in Flash and PDF download here: http://feed.razorfish.com and on the Razorfish Digital Design Blog. FEED, launched on 20 October ...

Are you experienced?

Friday, July 25th, 2008

Engagement-based marketing is all the rage. Forrester Research, Gartner, and JupiteResearch have all published major commentary on engagement in the past 12 months. Agencies like my employer Avenue A | Razorfish are talking about the importance of building brands through experiences that engage consumers, online and offline. ...

Best Buy launches Summer Hub

Thursday, June 19th, 2008

How does a retailer like Best Buy build build awareness in the digital world for consumer products like cameras and GPS devices? It's not like you can test a camera on a website. Enter the Best Buy Summer Hub. Built with my employer, Avenue A | Razorfish, the Best Buy Summer Hub ...