Tag Archives: Best Buy

Walmart: reform Black Friday now

The reports about out-of-control Black Friday shoppers is appalling to read about and watch on YouTube. At a Mesquite, Texas, Walmart, a surging mob nearly crushes a woman to death and destroys a retail display, which evokes the 2008 incident … Continue reading

Posted in Marketing | Tagged , , , | 2 Comments

What Black Friday says about us

My November 25 eyewitness Black Friday post suggested that the most famous shopping day of the year is bigger than ever. The official numbers confirm my hunch. According to ShopperTrak, Black Friday 2011 set a new retail sales record. Consumers … Continue reading

Posted in Marketing, Social media, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Black Friday breaks loose

Black Friday has turned a corner. The traditional start of the holiday shopping season has become a cultural phenomenon that spans days, and even weeks. While Black Friday naysayers criticize stores for pushing the opening of the day into Thanksgiving … Continue reading

Posted in Marketing | Tagged , , , , , , , , | 2 Comments

How Fair Game creates a social experience for gamers

The challenge is compelling: turn off your TV. Turn on your brain. Those words appear in the front window of Fair Game, a retailer that wants to re-define “interactive gaming” to mean friends and family interacting with each other over … Continue reading

Posted in Marketing, Social media, Uncategorized | Tagged , , , , , , , , , , , , , , , , | 4 Comments

From Eminem to Warhol: creating art out of vinyl

Daniel Edlen makes art out of vinyl LPs. Yup, I’m talking about the shiny black LPs that defined how we experienced music in the pre-digital era, which have become in vogue again more than 60 years after vinyl was introduced. … Continue reading

Posted in Design, Music, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Build your brand with your Twitter profile

Most executives on Twitter rely on boring personal profiles that say little about them beyond their titles. And yet your Twitter profile is an opportunity to build your personal brand and humanize your company (even if your account is personal). … Continue reading

Posted in Agencies, Marketing, Uncategorized | Tagged , , , , , , , | Leave a comment

How Best Buy evolves its brand

How do you keep evolving the brand for a $49 billion retailing giant? At Best Buy, keeping the company brand fresh starts with the vision of CEO Brian Dunn, who addressed 650 Razorfish clients and employees at the 10th Annual … Continue reading

Posted in Marketing | Tagged , , , , , | 5 Comments

Forrester: online experiences define the brand

This blog post comes to you live from the second annual Forrester Research 2010 Customer Experience Forum at the Grand Hyatt in New York. Research Director Harley Manning sets the stage by asking, What exactly is customer experience? Answer: how … Continue reading

Posted in Marketing | Tagged , , , , | 9 Comments

U2 and the revenge of “old media”

Have you noticed U2’s gutsy distribution strategy for the newly released No Line on the Horizon? I don’t mean the predictable release of the album on MySpace prior to its March 3 launch in stores — but rather the heavy … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , , , , , | 2 Comments

Black Friday means social shopping

With the U.S. economy reeling, holiday shoppers have been the focus of heightened scrutiny. Will they turn out in droves in the wee hours on Black Friday and spend lavishly, or will they cave into recessionary fears and pinch their … Continue reading

Posted in Marketing | Tagged , , | 8 Comments