Tag Archives: augmented reality

How and Why Businesses Are Adopting Augmented Reality and Virtual Reality

At the 2018 Consumer Electronics show, robots, voice assistants, connected cars, and even connected cities created buzz. Augmented reality and virtual reality – not so much, with the exception of augmented reality applications in the automotive industry. But proponents of … Continue reading

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Four Companies Gobbled Up Immersive Reality Investments in 2017

There is good news and bad news for the immersive reality industry, which consists of businesses that provide augmented reality (AR), mixed reality (MR), and virtual reality (VR) products. First the good news: According to analytics firm Digi-Capital, start-ups in … Continue reading

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Will Apple Take Augmented Reality Mainstream?

Apple critics have been quiet lately. The company is worth more than $900 billion after beating Wall Street’s expectations in its November 2 earnings report. The iPhone 8 is selling better than expected. Consumers are lining up to buy its … Continue reading

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How Pokémon Go Took Over the World with Augmented Reality

They’re in my house. They’re in my car. They’re following me to the store. Of course, I’m speaking of the Pokémon who inhabit the world of Pokémon Go, the augmented reality game that has invaded the lives of smartphone owners … Continue reading

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Augmented Reality at Cedar Point: First Impressions

Virtual reality is grabbing the headlines right now, but augmented reality has a bigger near-term future. My recent experience with a new AR-based game at Cedar Point Amusement Park illustrates how AR can make an already excellent customer experience better. … Continue reading

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