How Pokémon Go Took Over the World with Augmented Reality

Tuesday, July 12th, 2016

They're in my house. They're in my car. They're following me to the store. Of course, I'm speaking of the Pokémon who inhabit the world of Pokémon Go, the augmented reality game that has invaded the lives of smartphone owners all over the world since its general release July 6. ...

Augmented Reality at Cedar Point: First Impressions

Wednesday, June 22nd, 2016

Virtual reality is grabbing the headlines right now, but augmented reality has a bigger near-term future. My recent experience with a new AR-based game at Cedar Point Amusement Park illustrates how AR can make an already excellent customer experience better. The Augmented Reality Boom By 2020, augmented reality is expected to be ...