Technology = customer experience in 2010

Friday, November 20th, 2009

AT&T Retail Surface Experience from Razorfish - Emerging Experiences on Vimeo. Recently my employer Razorfish appointed Ray Velez to the newly created position of chief technology officer -- a move that underscores the importance of information technology to the agency business.  As my Razorfish colleague Joe Mele wrote, "You better have ...

Multitouch technologies taking Razorfish by storm

Tuesday, June 16th, 2009

Multitouch technologies like Microsoft Surface are taking Razorfish by storm.  Encouraged by the popularity of Wii and the iPhone, Razorfish user experience designers are creating new ways for people to communicate with applications on devices through body gestures like a simple tap of a screen.  As my colleague Garrick Schmitt ...

Art of the idea

Monday, March 23rd, 2009

In a recent blog post I mentioned that a recession is the right time to innovate.  Looks like BusinessWeek agrees.  The March 23-30 issue, "Game-Changing Ideas for Business," highlights breakthrough business ideas that have emerged during tough times when companies need new ways to manage and grow.  In the article ...

The inside scoop on Microsoft Surface

Tuesday, May 20th, 2008

On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...

AT&T launches a Surface-level consumer experience

Wednesday, April 2nd, 2008

I cannot say I know anyone who would characterize shopping for a mobile device as "fun and engaging." AT&T, a client of my employer Avenue A | Razorfish, hopes to change things. At the CTIA Wireless Conference April 2, AT&T demonstrated how the company will use Microsoft Surface touch ...