Welcome to a New Era of Convenience Shopping

Monday, June 29th, 2015

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began testing shoppable ads in 2014, announced an expansion of its ...

Apple and Disney Launch and Learn with Wearables

Sunday, May 17th, 2015

Apple has some work to do with the Apple Watch. Early adopters are criticizing the new wearable for a host of problems, including limited battery life. In other words, development is progressing on schedule. Apple is breaking into a nascent market with an imperfect product just as another huge brand, ...

Apple and Disney: Extensions of You

Monday, May 11th, 2015

Apple and Disney want more than your money. They want to influence your behavior. Disney's MagicBand wearable is teaching hundreds of thousands of Walt Disney World visitors how easy it is to manage their vacations with a simple swipe of the wrist. The Apple Watch promises to empower consumers to ...

6 Predictions for Music Streaming

Friday, November 14th, 2014

Forget Taylor Swift's futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube's streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with a different name, thus benefitting from YouTube's brand reach). On ...

Jermaine Dupri Wants to Save R&B with New Jagged Edge Album

Thursday, October 23rd, 2014

If you want to get a rise out of music legend Jermaine Dupri, ask him about the new Jagged Edge album, J.E. Heartbreak II. Dropping October 27, J.E. Heartbreak II reunites Dupri with the group he signed to his So So Def record label in 1997. And Dupri promises that ...

Is Apple Disrupting Industries Again?

Friday, October 3rd, 2014

Do you remember when Apple could change entire industries with its product launches? Apple just might be returning to its industry disrupting ways with the launch of Apple Watch. When the Watch was unveiled in September, not only was I was struck by the passionate reactions (ranging from praise to ...

Apple Pays Dearly for U2’s “Free” Music

Friday, September 12th, 2014

Photo credit: Marcio Jose Sanchez, AP Let's get something straight: U2 did not give away its new album, Songs of Innocence. To be sure, if you have iTunes, on September 9 you received a free copy (without asking for it) of Songs of Innocence. But Apple paid U2 an undisclosed amount ...

Apple Buys Beats: The End of an Era for Apple and Dr. Dre?

Thursday, May 29th, 2014

Now that Apple has officially purchased Beats Music and Beats Electronics, we are left to ponder its broader meanings as the man who once rapped about gangbanging and reefer now becomes a high-profile Apple employee. I believe the deal symbolizes the possible end of an era: an end to Apple ...

Guy Kawasaki: The Catalyst for Good

Monday, May 20th, 2013

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market makers are not satisfied with simply selling products and services ...

The Art of Co-Branding

Tuesday, May 7th, 2013

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  -- or sharing your own brand with an outside brand -- is an increasingly popular way for celebrities like Justin Timberlake and major corporations ...