Tag Archives: Apple Watch

Apple Extends Its Reach into Healthcare

Apple continues to shape the future of healthcare. At its September 12 special event, Apple CEO Tim Cook and COO Jeff Williams announced something less sexy than the $1,000 iPhone X but no less important: new health and fitness features … Continue reading

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How the Apple Watch May Simplify Your Next Doctor’s Visit

Doctors and dentists are not exactly renowned for managing the flow of information in their offices effectively. How many times have you been to a doctor’s or dentist’s office and gotten the sense that providers spend an inordinate amount of … Continue reading

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Dr. Apple Will See You Now

Apple has been defined by consumer product innovations such as transforming mobile phones from calling devices into data centers. But you won’t find Apple’s future in an Apple store. You’ll need to visit a hospital like Johns Hopkins Medicine. At … Continue reading

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Apple Watch: Hot or Not?

Adweek‘s hottest digital gadget of 2015 is also one of the most controversial. The Apple Watch has been called both a flop and a behavior-changing device. I believe that the Apple Watch is a flawed first-generation product that will ultimately … Continue reading

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Apple and Disney Launch and Learn with Wearables

Apple has some work to do with the Apple Watch. Early adopters are criticizing the new wearable for a host of problems, including limited battery life. In other words, development is progressing on schedule. Apple is breaking into a nascent … Continue reading

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How SIM Partners and Vibes Are Changing Local Marketing

Let’s pretend for a moment that you are in Manhattan on a business trip. Just before an important meeting, you spill coffee all over your shirt. You’re too far away from your hotel to grab another one. You pull out … Continue reading

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Apple and Disney: Extensions of You

Apple and Disney want more than your money. They want to influence your behavior. Disney’s MagicBand wearable is teaching hundreds of thousands of Walt Disney World visitors how easy it is to manage their vacations with a simple swipe of … Continue reading

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Is Apple Disrupting Industries Again?

Do you remember when Apple could change entire industries with its product launches? Apple just might be returning to its industry disrupting ways with the launch of Apple Watch. When the Watch was unveiled in September, not only was I … Continue reading

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