How the Apple Watch May Simplify Your Next Doctor’s Visit

Monday, March 13th, 2017

Doctors and dentists are not exactly renowned for managing the flow of information in their offices effectively. How many times have you been to a doctor's or dentist's office and gotten the sense that providers spend an inordinate amount of time checking in with administrative staff for patient records? A ...

Dr. Apple Will See You Now

Friday, February 24th, 2017

Apple has been defined by consumer product innovations such as transforming mobile phones from calling devices into data centers. But you won't find Apple's future in an Apple store. You'll need to visit a hospital like Johns Hopkins Medicine. At Johns Hopkins, physicians provide epilepsy patients with Apple Watches to track ...

Apple Watch: Hot or Not?

Wednesday, December 16th, 2015

Adweek's hottest digital gadget of 2015 is also one of the most controversial. The Apple Watch has been called both a flop and a behavior-changing device. I believe that the Apple Watch is a flawed first-generation product that will ultimately take hold for these reasons: The Apple Watch makes use of ...

Apple and Disney Launch and Learn with Wearables

Sunday, May 17th, 2015

Apple has some work to do with the Apple Watch. Early adopters are criticizing the new wearable for a host of problems, including limited battery life. In other words, development is progressing on schedule. Apple is breaking into a nascent market with an imperfect product just as another huge brand, ...

How SIM Partners and Vibes Are Changing Local Marketing

Wednesday, May 13th, 2015

Let's pretend for a moment that you are in Manhattan on a business trip. Just before an important meeting, you spill coffee all over your shirt. You're too far away from your hotel to grab another one. You pull out your mobile phone and Google "shirts near me." Lo and ...

Apple and Disney: Extensions of You

Monday, May 11th, 2015

Apple and Disney want more than your money. They want to influence your behavior. Disney's MagicBand wearable is teaching hundreds of thousands of Walt Disney World visitors how easy it is to manage their vacations with a simple swipe of the wrist. The Apple Watch promises to empower consumers to ...

Is Apple Disrupting Industries Again?

Friday, October 3rd, 2014

Do you remember when Apple could change entire industries with its product launches? Apple just might be returning to its industry disrupting ways with the launch of Apple Watch. When the Watch was unveiled in September, not only was I was struck by the passionate reactions (ranging from praise to ...