Tag Archives: Apple

Apple Extends Its Reach into Healthcare

Apple continues to shape the future of healthcare. At its September 12 special event, Apple CEO Tim Cook and COO Jeff Williams announced something less sexy than the $1,000 iPhone X but no less important: new health and fitness features … Continue reading

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Is HomePod Apple’s Death Star in the Music Streaming Wars?

Apple’s newly announced HomePod smart speaker is more than Apple’s answer to Amazon Echo and Google Home in the battle for your home – it’s quite possibly Apple’s major advantage in the music streaming wars. In unveiling the HomePod June 5 … Continue reading

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How Well Do You Manage Your Brand’s Moving Parts?

Consumers often associate a brand with its sensory elements – what we can see and touch. The sensory aspects create emotional connections that form the building blocks of a brand. But a successful brand requires many moving parts to operate … Continue reading

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How the Apple Watch May Simplify Your Next Doctor’s Visit

Doctors and dentists are not exactly renowned for managing the flow of information in their offices effectively. How many times have you been to a doctor’s or dentist’s office and gotten the sense that providers spend an inordinate amount of … Continue reading

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Dr. Apple Will See You Now

Apple has been defined by consumer product innovations such as transforming mobile phones from calling devices into data centers. But you won’t find Apple’s future in an Apple store. You’ll need to visit a hospital like Johns Hopkins Medicine. At … Continue reading

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Do You Speak Emoji?

Next time you are on Twitter, check out emoji search by Google. If you tweet an emoji to Google’s Twitter account, Google will respond with suggestions of where to eat or what to do based on the content of your … Continue reading

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Can U2 Be Cool Again?

U2 has something in common with its corporate partner Apple: they both make a lot of money. And they both struggle to be cool. U2 earns gigantic paydays with high-profile concert tours that appeal to its Baby Boomer fan base. … Continue reading

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Why Voice Search Is the Future of the On-Demand Economy

Mobile gave rise to the on-demand economy. But voice search will fuel its future. Google demonstrated how voice will form the foundation of an on-demand search ecosystem when Google announced the Google Assistant intelligent search tool at the company’s I/O … Continue reading

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The New OK Go Video Is a Brilliant Co-Brand

I’ll bet you’ve never heard of S7 Airlines. But you’ll be hearing more about the Russia-based airline now that OK Go released a new video, “Upside Down & Inside Out.” “Upside Down & Inside Out” is the latest crazy video … Continue reading

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Apple Watch: Hot or Not?

Adweek‘s hottest digital gadget of 2015 is also one of the most controversial. The Apple Watch has been called both a flop and a behavior-changing device. I believe that the Apple Watch is a flawed first-generation product that will ultimately … Continue reading

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