Is HomePod Apple’s Death Star in the Music Streaming Wars?

Monday, June 5th, 2017

Apple’s newly announced HomePod smart speaker is more than Apple’s answer to Amazon Echo and Google Home in the battle for your home – it’s quite possibly Apple’s major advantage in the music streaming wars. In unveiling the HomePod June 5 at its Worldwide Developers Conference (WWDC), Apple announced that the voice-activated ...

How Well Do You Manage Your Brand’s Moving Parts?

Thursday, May 11th, 2017

Consumers often associate a brand with its sensory elements – what we can see and touch. The sensory aspects create emotional connections that form the building blocks of a brand. But a successful brand requires many moving parts to operate in sync, and not all of them are obvious to ...

How the Apple Watch May Simplify Your Next Doctor’s Visit

Monday, March 13th, 2017

Doctors and dentists are not exactly renowned for managing the flow of information in their offices effectively. How many times have you been to a doctor's or dentist's office and gotten the sense that providers spend an inordinate amount of time checking in with administrative staff for patient records? A ...

Dr. Apple Will See You Now

Friday, February 24th, 2017

Apple has been defined by consumer product innovations such as transforming mobile phones from calling devices into data centers. But you won't find Apple's future in an Apple store. You'll need to visit a hospital like Johns Hopkins Medicine. At Johns Hopkins, physicians provide epilepsy patients with Apple Watches to track ...

Do You Speak Emoji?

Tuesday, February 7th, 2017

Next time you are on Twitter, check out emoji search by Google. If you tweet an emoji to Google's Twitter account, Google will respond with suggestions of where to eat or what to do based on the content of your emoji. For instance, I tweeted to Google a donut emoji, ...

Can U2 Be Cool Again?

Thursday, December 29th, 2016

U2 has something in common with its corporate partner Apple: they both make a lot of money. And they both struggle to be cool. U2 earns gigantic paydays with high-profile concert tours that appeal to its Baby Boomer fan base. According to Forbes, U2 was one of the highest paid musical ...

Why Voice Search Is the Future of the On-Demand Economy

Tuesday, June 14th, 2016

Mobile gave rise to the on-demand economy. But voice search will fuel its future. Google demonstrated how voice will form the foundation of an on-demand search ecosystem when Google announced the Google Assistant intelligent search tool at the company's I/O event in May. Then Apple, at its Worldwide Developers Conference June 13, ...

The New OK Go Video Is a Brilliant Co-Brand

Thursday, February 11th, 2016

I'll bet you've never heard of S7 Airlines. But you'll be hearing more about the Russia-based airline now that OK Go released a new video, "Upside Down & Inside Out." "Upside Down & Inside Out" is the latest crazy video from OK Go, a band that long ago set the standard ...

Apple Watch: Hot or Not?

Wednesday, December 16th, 2015

Adweek's hottest digital gadget of 2015 is also one of the most controversial. The Apple Watch has been called both a flop and a behavior-changing device. I believe that the Apple Watch is a flawed first-generation product that will ultimately take hold for these reasons: The Apple Watch makes use of ...

Will the Truth Set Dr. Dre Free?

Friday, August 21st, 2015

Did Dr. Dre's apology go far enough? On August 21, hip-hop legend and now Apple consultant Dr. Dre issued a statement to The New York Times addressing longstanding reports about his history of violence against women, including a 1991 incident in which he attacked journalist Denise “Dee” Barnes in a nightclub (for ...