Tag Archives: APE

Guy Kawasaki: The Catalyst for Good

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market … Continue reading

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Why Authors Must Act Like APEs

It’s easy to draw parallels between publishing and music recording industries. In both cases, the traditional gatekeepers (record labels and book publishers) have faced withering disruption while digital has empowered artists to take more control of their own careers. But … Continue reading

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