Tag Archives: Anita Roddick

Guy Kawasaki: The Catalyst for Good

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market … Continue reading

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Why We Can’t Stop Talking about Steve Jobs

If Steve Jobs were alive today, he would be the first to tell you he was not the only person responsible for making Apple succeed. But let’s face it: Steve Jobs defined the Apple brand, a reality that has been … Continue reading

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How Body Shop Founder Anita Roddick Taught Businesses to Do Good

Since it’s International Women’s Day today, I feel compelled to honor a business woman who changed the world: Anita Roddick, founder of the Body Shop.¬†With her staunch support of fair trade and opposition to animal testing on cosmetics, Anita Roddick … Continue reading

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Ahmet Ertegun: The Man Who Changed Music

What do you have on your Spotify playlist right now? Chances are that Ahmet Ertegun had a hand influencing the music you’ve chosen. As founder and president of Atlantic Records, Ertegun signed and nurtured musicians who shaped the sound of … Continue reading

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How to Be a Market Maker

Steve Jobs is like the Beatles: we admire them, but how many of marketers believe we can change the world like they did? Well, my newly published white paper, How to Be a Market Maker, shows you how you can … Continue reading

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