Guy Kawasaki: The Catalyst for Good

Monday, May 20th, 2013

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market makers are not satisfied with simply selling products and services ...

Why We Can’t Stop Talking about Steve Jobs

Friday, April 26th, 2013

If Steve Jobs were alive today, he would be the first to tell you he was not the only person responsible for making Apple succeed. But let's face it: Steve Jobs defined the Apple brand, a reality that has been underscored lately by grumbling among the pundits that Apple is ...

How Body Shop Founder Anita Roddick Taught Businesses to Do Good

Friday, March 8th, 2013

Since it's International Women's Day today, I feel compelled to honor a business woman who changed the world: Anita Roddick, founder of the Body Shop. With her staunch support of fair trade and opposition to animal testing on cosmetics, Anita Roddick proved that a business could do good and make money ...

Ahmet Ertegun: The Man Who Changed Music

Monday, February 18th, 2013

What do you have on your Spotify playlist right now? Chances are that Ahmet Ertegun had a hand influencing the music you've chosen. As founder and president of Atlantic Records, Ertegun signed and nurtured musicians who shaped the sound of modern popular music, ranging from Ray Charles to Led Zeppelin. ...

How to Be a Market Maker

Friday, February 8th, 2013

Steve Jobs is like the Beatles: we admire them, but how many of marketers believe we can change the world like they did? Well, my newly published white paper, How to Be a Market Maker, shows you how you can inject the spirit of great leaders like Steve Jobs into ...