How do you build a digital brand?

Thursday, August 13th, 2009

How do you build a digital brand -- one that lives up to digital's potential for immersion and personalization?   The following two recent Razorfish client launches highlight the roles of creativity and technology -- and demonstrate some of the nuances of branding the digital way. Billboard Billboard posed an interesting challenge ...

Amnesia Razorfish builds its brand by doing

Friday, July 3rd, 2009

In January, my Razorfish colleagues Garrick Schmitt and Malia Supe wrote an insightful blog post, "Brands Do."  They asserted that in the era of consumer participation, brands must spend more time doing things than saying things.  Amnesia Razorfish (part of the Razorfish global network) just provided an example of the ...

What's the big idea? Razorfish hosts annual Client Summit

Thursday, April 30th, 2009

The 9th Annual Razorfish Client Summit, held April 21-23 in Las Vegas, asked a simple question: how do great ideas flourish? In context of the summit's theme -- "Art of the Idea" -- companies like Mattel discussed how they're working with Razorfish to devise innovative marketing ideas and launch new products ...

Amnesia Razorfish: sexy, social and successful

Thursday, March 5th, 2009

Recently Australia-based Amnesia Razorfish (part of the Razorfish global network) won the Adnews interactive agency of the year for the third consecutive year. As a Razorfish employee, I'm happy for my colleagues at Amnesia Razorfish (and of course for our clients, as the award is a reflection on them, too).  ...