Prada and Kenzo: Brands as Entertainers

Thursday, February 13th, 2014

Brands often think of content marketing as the art of being useful. Betty Crocker teaches us how to cook through the iconic Betty Crocker Cookbook. Verizon publishes useful ideas about apps through its Recapp blog. But content marketing can also be about entertainment, as demonstrated by two recently released short ...

Billy Corgan, Brian Solis, and the personal touch at SXSW

Thursday, March 15th, 2012

My experience at SXSW Interactive this week was marked by catching up with friends, a massive amount of networking, very little sleep, and some inspirational content, most notably the Billy Corgan/Brian Solis session about Corgan's uneasy relationship with a music-buying public that (in Corgan's view) uses social media to attack artists ...

Make unemployment work for you

Tuesday, February 1st, 2011

Unemployment can be a time of self-renewal and discovery. During a recent break between jobs, I have bonded with my family, developed my blogging skills, stayed up to date on social media technologies, and helped others. In collaboration with Guy Kawasaki on the American Express Open Forum, I provide more ...

Annie Leibovitz at Work

Tuesday, January 6th, 2009

If you rely on the power of an image to tell a story -- which is true for just about any marketer -- then you owe it to yourself to read the recently published Annie Leibovitz at Work.  Leibovitz describes the stories behind noteworthy photographic shoots of her career, ranging ...