Tag Archives: American Express

Prada and Kenzo: Brands as Entertainers

Brands often think of content marketing as the art of being useful. Betty Crocker teaches us how to cook through the iconic Betty Crocker Cookbook. Verizon publishes useful ideas about apps through its Recapp blog. But content marketing can also … Continue reading

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Billy Corgan, Brian Solis, and the personal touch at SXSW

My experience at SXSW Interactive this week was marked by catching up with friends, a massive amount of networking, very little sleep, and some inspirational content, most notably the Billy Corgan/Brian Solis session about Corgan’s uneasy relationship with a music-buying public … Continue reading

Posted in Digital, Entertainment, Marketing, Music, Social media, Twitter | Tagged , , , , , , | 2 Comments

Make unemployment work for you

Unemployment can be a time of self-renewal and discovery. During a recent break between jobs, I have bonded with my family, developed my blogging skills, stayed up to date on social media technologies, and helped others. In collaboration with Guy … Continue reading

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Annie Leibovitz at Work

If you rely on the power of an image to tell a story — which is true for just about any marketer — then you owe it to yourself to read the recently published Annie Leibovitz at Work.  Leibovitz describes … Continue reading

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