Forrester Research Welcomes You to the Digital Revolution

Tuesday, November 5th, 2013

It feels like 1999 all over again at the 2013 Forrester Research eBusiness & Channel Strategy Forum, whose theme is "Lead the Digital Business Revolution." About 750 attendees from big brands like Southwest Airlines are coming to grips with a wily consumer who uses digital to disrupt entire industries, just ...

Netflix: You Can’t Always Get What You Want

Sunday, January 6th, 2013

If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that "Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen" and that members have can "instantly watch unlimited movies and ...

Jeff Bezos: the king of content

Wednesday, December 28th, 2011

Jeff Bezos wants Earth's biggest online retailer to become the world's mightiest content publisher and distributor.  In a recent interview with Steven Levy of Wired, Bezos shared how Amazon is creating a web content powerhouse through an a three-pronged, interlocking approach that encompasses the Kindle, Amazon Web Services, and publishing ...

Why Amazon and Netflix don’t always know best

Tuesday, August 16th, 2011

It’s far too easy to allow ourselves to be led around by the nose. Amazon tells us what to buy. Netflix and Pandora suggest movies and music based on our tastes. Facebook and Google+ suggest friends to us. Twitter tells us whom to follow. But those tools reinforce what we know already. ...

Who are the top 50 social brands?

Monday, April 27th, 2009

Recently Infegy published its March 2009 list of of the hottest social brands on the market -- the names that have the strongest reach across the digital world as measured by a number of factors.  Some observations: The Top 5 are not surprising: Twitter, Google, Obama, the iPhone, and Facebook.  But ...

What Facebook Connect means to marketers

Thursday, December 4th, 2008

My Razorfish colleagues Shiv Singh and Jesse Pickard just published a provocative point of view that analyzes the impact of Facebook Connect on the way marketers operate in the digital world. Shiv and Jesse assert that by extending social media more aggressively to the digital world outside of Facebook, Facebook Connect ...