Tag Archives: Amazon

This Is the World Uber Has Made

Uber has become so pervasive that the company is changing our vocabulary. In everyday settings, we use Uber as a verb (as in “I’ll Uber to the ball game tonight”). In business settings, we use the term “uberization” or “uberfication” … Continue reading

Posted in Customer Service | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Welcome to a New Era of Convenience Shopping

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Forrester Research Welcomes You to the Digital Revolution

It feels like 1999 all over again at the 2013 Forrester Research eBusiness & Channel Strategy Forum, whose theme is “Lead the Digital Business Revolution.” About 750 attendees from big brands like Southwest Airlines are coming to grips with a … Continue reading

Posted in Digital | Tagged , , , , , , | 1 Comment

Netflix: You Can’t Always Get What You Want

If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that “Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen” … Continue reading

Posted in Digital, Entertainment | Tagged , , , , , , , | 5 Comments

Jeff Bezos: the king of content

Jeff Bezos wants Earth’s biggest online retailer to become the world’s mightiest content publisher and distributor.  In a recent interview with Steven Levy of Wired, Bezos shared how Amazon is creating a web content powerhouse through an a three-pronged, interlocking … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , , | 2 Comments

Why Amazon and Netflix don’t always know best

It’s far too easy to allow ourselves to be led around by the nose. Amazon tells us what to buy. Netflix and Pandora suggest movies and music based on our tastes. Facebook and Google+ suggest friends to us. Twitter tells … Continue reading

Posted in Facebook, Google, Google Plus, Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

Who are the top 50 social brands?

Recently Infegy published its March 2009 list of of the hottest social brands on the market — the names that have the strongest reach across the digital world as measured by a number of factors.  Some observations: The Top 5 … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

What Facebook Connect means to marketers

My Razorfish colleagues Shiv Singh and Jesse Pickard just published a provocative point of view that analyzes the impact of Facebook Connect on the way marketers operate in the digital world. Shiv and Jesse assert that by extending social media … Continue reading

Posted in Marketing | Tagged , , , , | 1 Comment