Amazon Dashes to the On-Demand Economy

Sunday, January 22nd, 2017

Sometimes change wears an awkward smile. When Amazon launched Dash buttons for instant re-ordering of products in 2015, the idea seemed so goofy that some considered the announcement to be an April Fool's Day joke. Amazon actually expected people to affix WiFi-enabled hardware devices to any object in our homes ...

How a Swedish Grocery Store Beat Amazon Go to the Punch

Wednesday, December 7th, 2016

The Internet is buzzing about Amazon Go, Amazon's new self-service grocery store. At the flagship Amazon Go in Seattle, opening in January 2017, anyone with an Amazon account, a supported smartphone, and the Amazon Go app will simply take what they want from the store and leave with no check-out ...

Why Voice Search Is the Future of the On-Demand Economy

Tuesday, June 14th, 2016

Mobile gave rise to the on-demand economy. But voice search will fuel its future. Google demonstrated how voice will form the foundation of an on-demand search ecosystem when Google announced the Google Assistant intelligent search tool at the company's I/O event in May. Then Apple, at its Worldwide Developers Conference June 13, ...

This Is the World Uber Has Made

Tuesday, June 7th, 2016

Uber has become so pervasive that the company is changing our vocabulary. In everyday settings, we use Uber as a verb (as in "I'll Uber to the ball game tonight"). In business settings, we use the term "uberization" or "uberfication" to refer to companies creating on-demand services such as home delivery ...

Welcome to a New Era of Convenience Shopping

Monday, June 29th, 2015

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began testing shoppable ads in 2014, announced an expansion of its ...

Forrester Research Welcomes You to the Digital Revolution

Tuesday, November 5th, 2013

It feels like 1999 all over again at the 2013 Forrester Research eBusiness & Channel Strategy Forum, whose theme is "Lead the Digital Business Revolution." About 750 attendees from big brands like Southwest Airlines are coming to grips with a wily consumer who uses digital to disrupt entire industries, just ...

Netflix: You Can’t Always Get What You Want

Sunday, January 6th, 2013

If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that "Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen" and that members have can "instantly watch unlimited movies and ...

Jeff Bezos: the king of content

Wednesday, December 28th, 2011

Jeff Bezos wants Earth's biggest online retailer to become the world's mightiest content publisher and distributor.  In a recent interview with Steven Levy of Wired, Bezos shared how Amazon is creating a web content powerhouse through an a three-pronged, interlocking approach that encompasses the Kindle, Amazon Web Services, and publishing ...

Why Amazon and Netflix don’t always know best

Tuesday, August 16th, 2011

It’s far too easy to allow ourselves to be led around by the nose. Amazon tells us what to buy. Netflix and Pandora suggest movies and music based on our tastes. Facebook and Google+ suggest friends to us. Twitter tells us whom to follow. But those tools reinforce what we know already. ...

Who are the top 50 social brands?

Monday, April 27th, 2009

Recently Infegy published its March 2009 list of of the hottest social brands on the market -- the names that have the strongest reach across the digital world as measured by a number of factors.  Some observations: The Top 5 are not surprising: Twitter, Google, Obama, the iPhone, and Facebook.  But ...