Tag Archives: Adweek

Snapchat and Vine: The Disruptor and Disrupted

Remember when Vine was cool and Snapchat was dirty? How quickly their fortunes have changed. Vine, once the darling of visual storytellers, is losing brands and attention, sinking in popularity on the app store. Meantime, Snapchat has overcome its reputation … Continue reading

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Are You Ready for the Self-Driving Car?

A few weeks ago, Adweek‘s Chris Heine asked me how soon Americans will accept self-driving cars — or vehicles that do all the driving while everyone in the car kicks back and enjoys the ride, freed up to bury our … Continue reading

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Is There Room for Brands on Ello? You Bet

Meet Ello, the anti-advertising social network and gated community for the cool kids. Ello has already exploded in popularity by offering an ad-free network and by allowing members to use made-up names instead of their real names (unlike Facebook, which … Continue reading

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Selling Elvis in the Age of Instagram

Image source: Vegas.com Elvis never left the building after all. Seventeen years after his death, Elvis Presley remains one of the most lucrative names in show business. According to Forbes, he is the second wealthiest deceased celebrity, earning $55 million … Continue reading

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The Long, Strange Trip of the Ron Burgundy Brand

What to make of Anchorman 2: The Legend Continues? The sequel to the popular 2004 Anchorman comedy dominated the cultural landscape months before the movie opened December 18 thanks to an inventive marketing campaign. However, after “changing the way movies … Continue reading

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