Snapchat and Vine: The Disruptor and Disrupted

Thursday, January 21st, 2016

Remember when Vine was cool and Snapchat was dirty? How quickly their fortunes have changed. Vine, once the darling of visual storytellers, is losing brands and attention, sinking in popularity on the app store. Meantime, Snapchat has overcome its reputation as a fringe app run by a badly behaving frat ...

Are You Ready for the Self-Driving Car?

Wednesday, January 13th, 2016

A few weeks ago, Adweek's Chris Heine asked me how soon Americans will accept self-driving cars -- or vehicles that do all the driving while everyone in the car kicks back and enjoys the ride, freed up to bury our noses in our mobile phones, watch movies on longer drives, ...

Is There Room for Brands on Ello? You Bet

Friday, September 26th, 2014

Meet Ello, the anti-advertising social network and gated community for the cool kids. Ello has already exploded in popularity by offering an ad-free network and by allowing members to use made-up names instead of their real names (unlike Facebook, which requires the use of your real name to have a ...

Selling Elvis in the Age of Instagram

Tuesday, August 26th, 2014

Image source: Vegas.com Elvis never left the building after all. Seventeen years after his death, Elvis Presley remains one of the most lucrative names in show business. According to Forbes, he is the second wealthiest deceased celebrity, earning $55 million in 2013 through merchandising, licensing of his image, and his Graceland ...

The Long, Strange Trip of the Ron Burgundy Brand

Monday, January 20th, 2014

What to make of Anchorman 2: The Legend Continues? The sequel to the popular 2004 Anchorman comedy dominated the cultural landscape months before the movie opened December 18 thanks to an inventive marketing campaign. However, after "changing the way movies are marketed" (in the words of Adweek's Chris Heine) through original ...