Tag Archives: Advertising Age

How do you handle mistakes?

Everyone makes mistakes, and companies are no different. How one responds to a mistake speaks volumes for the credibility of a brand. Two cases in point from this weekend: The Advertising Age website was down when I tried to visit … Continue reading

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Razorfish report dispels social myths

If you’re trying to build a brand through social media or influencers, chances are you’ve experienced a steep learning curve.  Well, don’t feel so bad — you have plenty of company according to a new report launched by my employer … Continue reading

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Life and death in the news business

The June 9 Advertising Age read like an obituary for the news publishing industry. On Page 1, Ad Age reported that U.S. News & World Report is dropping to a biweekly frequency in response to declining ad page sales and … Continue reading

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Life and death in the news business

The June 9 Advertising Age read like an obituary for the news publishing industry. On Page 1, Ad Age reported that U.S. News & World Report is dropping to a biweekly frequency in response to declining ad page sales and … Continue reading

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