Tag Archives: Adele

Will the Music Industry Enjoy an “Adele Effect”?

When Forbes publishes its annual list of highest-earning musicians in December, Adele’s name will surely be on it. Her astronomical album sales, even surpassing the standards of the pre-digital era, will be a large part of the story. Within its … Continue reading

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Adele and Taylor Swift: The Diva and the BFF

Adele and Taylor Swift succeed by writing and performing personal songs that connect emotionally with a fan base consisting mostly of women. But they have pursued markedly different approaches to building their personal brands, demonstrating that superstars can write their … Continue reading

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Bond Is Back

James Bond is back. And he brought his brand with him. Skyfall, the twenty third film in the 007 movie franchise, lands today in movie theaters across the United States after earning £50 million in 10 days in the United … Continue reading

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Is rock dead?

What does the future look like for rock and roll? It’s a question that will surely be on the minds of participants at the 2012 South by Southwest Music festival, which kicks off this week. I believe the future of … Continue reading

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