Tag Archives: Academy Awards

The Overlooked Triumph of “The Revenant”: Music

The Revenant was robbed. For all the Oscar nominations The Revenant has received, the movie was victim of a glaring omission: Best Original Score. The score, created by Ryuichi Sakamoto and Alva Noto (with additional music by Bryce Dessner of … Continue reading

Posted in Movies | Tagged , , , , , , , | Leave a comment

Movie Trailers Shine As Digital Stars

With the 2016 Academy Awards fast approaching, Google has created a terrific piece of event-based content by ranking the popularity of the trailers for the Oscar Best Picture nominees. Google ranks The Revenant Number One based YouTube trailer views, which … Continue reading

Posted in Movies | Tagged , , , , , , , , , , , | Leave a comment

Keep Your Paws off Lady Gaga

Never underestimate Lady Gaga. The viral effect of digital has made it possible for artists to experience meteoric rises, falls, and rebounds within a matter of a few short years. If you didn’t know any better, you would think that … Continue reading

Posted in Music | Tagged , , , , , , | 2 Comments

Three Oscar-Winning Movies That Rewrote History

Oscar-nominated movies should place more importance on historical accuracy than storytelling — at least that’s the conclusion you might draw from the criticisms lodged at American Sniper, The Imitation Game, and Selma. An angry cabal of tut-tutting, self-appointed guardians of public taste … Continue reading

Posted in Movies | Tagged , , , , , , , , , , | Leave a comment

Real-Time Marketing Is More Than an Oscars War Room

The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Ellen DeGeneres, the Oscars, and the Era of the Visual Storyteller

The defining moment of the 2014 Academy Awards happened in the audience and on Twitter. While the Oscars ceremony lumbered along with the usual moments of awkward onstage patter and stars showcasing their plastic surgery, Ellen DeGeneres snapped the selfie … Continue reading

Posted in Entertainment, Movies | Tagged , , , , , , , , , , , | 3 Comments

Backstage at the Oscars

Simply watching major events like the Academy Awards and Grammys is a passé experience. These days you can go backstage and rub elbows with the stars thanks to second-screen capabilities offered by forward-thinking organizations like the Academy of Motion Picture … Continue reading

Posted in Celebrities, Entertainment | Tagged , , , , , , , , , | 1 Comment

Oscar shows signs of credibility

Now that I have slammed Oscar for losing its credibility as a brand over the years, I believe it’s only fair to speak up when Oscar gets it right. The 80th Academy Awards restored a lot of credibility in recognizing … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Oscar shows signs of credibility

Now that I have slammed Oscar for losing its credibility as a brand over the years, I believe it’s only fair to speak up when Oscar gets it right. The 80th Academy Awards restored a lot of credibility in recognizing … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Why does “Juno” piss me off?

In a previous blog post, I took Joe Morgenstern to task for recommending Juno for a Best Picture Oscar. “No one who has ever met an unwed teen mother in real life would ever vote for that cutesy, hipper-than-thou fluff,” … Continue reading

Posted in Marketing | Tagged , | Leave a comment