Tag Archives: “25”

Will the Music Industry Enjoy an “Adele Effect”?

When Forbes publishes its annual list of highest-earning musicians in December, Adele’s name will surely be on it. Her astronomical album sales, even surpassing the standards of the pre-digital era, will be a large part of the story. Within its … Continue reading

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Adele and Taylor Swift: The Diva and the BFF

Adele and Taylor Swift succeed by writing and performing personal songs that connect emotionally with a fan base consisting mostly of women. But they have pursued markedly different approaches to building their personal brands, demonstrating that superstars can write their … Continue reading

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