Will the Music Industry Enjoy an “Adele Effect”?

Wednesday, February 3rd, 2016

When Forbes publishes its annual list of highest-earning musicians in December, Adele's name will surely be on it. Her astronomical album sales, even surpassing the standards of the pre-digital era, will be a large part of the story. Within its first seven weeks of release, 25 had sold 15 million ...

Adele and Taylor Swift: The Diva and the BFF

Sunday, December 13th, 2015

Adele and Taylor Swift succeed by writing and performing personal songs that connect emotionally with a fan base consisting mostly of women. But they have pursued markedly different approaches to building their personal brands, demonstrating that superstars can write their own rules. Taylor Swift, who turned 26 December 13, is all ...