Adele and Taylor Swift: The Diva and the BFF

Sunday, December 13th, 2015

Adele and Taylor Swift succeed by writing and performing personal songs that connect emotionally with a fan base consisting mostly of women. But they have pursued markedly different approaches to building their personal brands, demonstrating that superstars can write their own rules. Taylor Swift, who turned 26 December 13, is all ...

6 Predictions for Music Streaming

Friday, November 14th, 2014

Forget Taylor Swift's futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube's streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with a different name, thus benefitting from YouTube's brand reach). On ...