The rock and pop music industry is alive and well. The business of music as we once knew it might be dead, but musicians continue to thrive and innovate — if you’ll let them. Case in point: today AM & Shawn Lee released La Musique Numerique, a striking blend of rock and electronica that received a four-star (out of five) rating on Allmusic. Their new single (“Two Times”) and video were featured USA Today, which describes La Musique Numerique as “a blissful experience from start to finish.” I met AM at a concert in 2010, and we ended up creating an innovative co-branding relationship for AM and agency Razorfish, where I was vice president of marketing at the time. I’ve maintained a relationship with AM in my current role as senior vice president of marketing at iCrossing. I continue to be impressed not only by his music but by how he works. For instance, as Billboard and Mashable have noted, AM & Shawn Lee typically build tracks by sharing their music online across multiple studios (AM is based in Los Angeles; Lee in London) without collaborating face to face. Moreover, they boldly combine retro moog-synth sounds with contemporary dance and rock.
So here’s my challenge: check them out. Give them a fair listen. If you don’t like them on first listen, try them again — remember, sometimes your ears need time to get accustomed to fresh music. See them on tour (here’s where you can find them — and you won’t need to fork over hundreds of dollars to experience their music as you would with the Rolling Stones). Their future is in your hands.