Multitouch technologies taking Razorfish by storm

June 16th, 2009     by ddeal    

Multitouch technologies like Microsoft Surface are taking Razorfish by storm.  Encouraged by the popularity of Wii and the iPhone, Razorfish user experience designers are creating new ways for people to communicate with applications on devices through body gestures like a simple tap of a screen.  As my colleague Garrick Schmitt has cited in many blog posts, the esoteric sounding term “user gestural interface” has become part of our vocabulary.  The new Razorfish Emerging Experiences blog shows why.

The blog is the brainchild of the Razorfish Emerging Experiences team, which explores newer user experience metaphors, with a focus on multitouch.  The Emerging Experience blog gives you a glimpse at some of the ideas the team develops for commercial use.  For example, the blog showcases the Razorfashion retail application, which demonstrates how multitouch can enrich retail shopping.

Incidentally, Razorfashion was developed using the Razorfish Touch Framework.  Introduced at the 2009 Razorfish Client Summit, the Touch Framework enables the rapid development of multitouch technologies.

At Razorfish, multitouch is more than a blog.  Amnesia Razorfish just worked with Microsoft and Lonely Planet to introduce Surface commercially in Australia.  Earlier this year, Razorfish and OMD launched for Dockers the first known interactive “shakeable” ad for the iPhone.  The advertisement, which ran for about one month, featured a dancer wearing a pair of Docker khakis.  People who saw the ad between levels of game play on their iPhones were prompted to shake their devices and make the dancer perform various moves.

And as announced in 2008, Razorfish built the first known retail application of Surface for AT&T wireless stores.  Inside select stores, consumers sit down at Surface tables and play with the touch-and-recognition technology to learn about mobile devices. For instance, consumers can review features of a device by placing it on a table.  Surface recognizes the device and displays a graphics-rich overview of features.  Consumers may also use touch-and-hand movements to explore a map that reveals how much coverage AT&T provides in different areas of the United States.  (More about the design of the application here.)

We are grateful that we have clients who want to explore the commercial application of multitouch especially during recessionary times.  Meantime check out the Emerging Experiences blog for a glimpse at the future of user experience.


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