The success of Adele’s 25 triggered speculation that maybe, just maybe, record albums were coming back as an art form following years of declining sales. But by July, album sales figures released by Nielsen Music brought those hopes crashing down to an ugly reality. Consumers had purchased 100.3 million album units, down 13.6 percent compared to the same period in 2015, putting 2016 on pace to be the worst selling year for albums since Nielsen began tracking the data in 1991.
But fortunately, musicians didn’t give up on albums. Beyoncé and David Bowie were among the artists who created albums meant to be experienced as complete song cycles, not as chopped up morsels of content. Beyonce’s Lemonade challenged our notions of what an album could be, released as a “visual album” aired via an HBO special along with the songs themselves. And the music inside Lemonade was a brilliant statement about race and femininity.
Lemonade was also notable for its simple yet powerful cover depicting a spent-looking Beyoncé in fur and golden cornrows, hinting at the statement inside the album. Lemonade was one of many examples of albums that intrigued not only because of their music but also because of their cover art. As I’ve written before, album cover art is alive and well even as album sales decline. In the 21st Century, album cover art acts as a visual imprint repeated across a number of touch points: the artist’s website, social spaces, merchandise, outdoor advertising, and many other places where artists tell visual stories.
Ironically, album covers have even more reach than they did back in the days of album-oriented art for the very reason that the artwork can reach music fans through so many digital and offline channels and devices. The best of the covers do what album cover art has always done:
- Capture your attention through striking design.
- Express the essence of the artist.
- Say something about the musical content of the album itself.
The examples I’ve chosen from 2016 consistently live up to those three functions of a cover, ranging from Beyoncé’s Lemonade to Loretta Lynn’s Full Circle. Check out the best examples from my new SlideShare to restore your faith in the power of album cover art to tell visual stories.