Category Archives: Uncategorized

Customer service in the trenches

The holiday shopping season shines a spotlight on lowest-paid, undervalued assets of the customer experience: your front-line brand ambassadors. I’m talking about the clerks, baggage handlers, and waitstaff operating in the trenches of customer service to pour your coffee at … Continue reading

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From Eminem to Warhol: creating art out of vinyl

Daniel Edlen makes art out of vinyl LPs. Yup, I’m talking about the shiny black LPs that defined how we experienced music in the pre-digital era, which have become in vogue again more than 60 years after vinyl was introduced. … Continue reading

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A slice of hip hop: “Imma Beast” by Prince Mick

“Imma Beast” by 22-year-old Prince Mick is raw and powerful, as is the video featured here. The gritty groove, built on top of a driving drumbeat, captures the feel of the stark, bleak Chicago cityscape captured in the video. Prince … Continue reading

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Music I like: “Get 2 You” by ILL Son

“Get 2 You” by ILL Son is sweet. The song evokes hip hop and urban contemporary (for some reason I thought of “Knockin’ Da Boots by H-Town when I first heard this song). When you listen to “Get 2 You,” … Continue reading

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The case against the Apple iPhone 4S

Should you upgrade for an iPhone 4S? It’s certainly tempting – but my family can’t afford to upgrade each time a new Apple product hits the market, especially if we’re going to make room in our budget for my purchase … Continue reading

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A bold vision to “reinvent the American dream” in Detroit

Philip Lauri wants to re-imagine the city of Detroit. He is the founder and director of Detroit Lives! a social brand dedicated to launching projects and ideas that will strengthen Detroit as a community and city. Detroit Lives! has captured … Continue reading

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Pink Floyd shines on for Baby Boomers

When EMI Music announced in May that the record company would re-issue the Pink Floyd musical catalog via re-mastered compact discs, vinyl editions, and Blu-rays, a friend of mine in his 20s asked me who on earth would buy such … Continue reading

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Marketing by helping, not selling

The future of marketing is helping, not selling. Those were the words of content strategist Jay Baer at the recent Content Marketing World conference, an event focused on helping brands become better content marketers. So what exactly does it mean … Continue reading

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The high cost of brand failure

By triggering a catastrophic oil spill in 2010, BP made a mockery of its own carefully orchestrated $200 million marketing campaign to tout the company’s green values. One year later, BP continues to pay a price for failing to deliver … Continue reading

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Music I like: “I Get Da Money” by Spade

The Global 14 social destination run by Jermaine Dupri is a hotbed of emerging music from aspiring hip-hip and rap stars. One of the benefits of being a member is having artists share their music with you personally. It’s like … Continue reading

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