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How Twitter helped “The Grey” become a box-office champ on opening weekend

Sunday, January 29th, 2012

The Grey gets Twitter. The new Open Road Films thriller starring Liam Neeson features on its website a brief trailer that caught my eye because of the way the movie title, cast, and production team are listed. All names of the principal cast – including Neeson’s – are listed via their ...

You’re a fine DJ, Mr. President

Saturday, January 28th, 2012

I've often said that brands are the new DJs because of the exposure they can give to musicians through the commercial use of their songs. And it turns out that the president of the United States can be one, too. Sales of Al Green's "Let's Stay Together" have increased 490 ...

A slice of hip-hop: “Lounge Music” by Ha-Rih

Thursday, January 26th, 2012

Just when you think you’ve heard enough chill-out from Hed Kandi to last a lifetime, along comes a song like “Lounge Music” to make you feel like you’re discovering the genre all over again. With “Lounge Music,” Ha-Rih blends chill-out with hip-hip to create a pretty damned sexy and coy ...

A slice of hip-hop: “Put My Mack Down” by Aye-P

Tuesday, January 24th, 2012

Aye-P performs some sweet alchemy with “Put My Mack Down.” He takes a familiar scenario – a guy coming on to a woman in a club – and creates a funky rap built on top of his own beats and samples of Isaac Hayes’s version of “Look of Love” and ...

Co-creation is the future of marketing

Friday, January 13th, 2012

I recently wrote a blog post for the iCrossing Content Lab regarding the Raytheon Sum of All Thrills ride -- an intriguing experience in which you build your own virtual ride using computer design tools provided by Raytheon. I was excited to see Doug Williams of Forrester Research comment on ...

A slice of hip hop: “Wait for Me” by ILL Son

Monday, January 9th, 2012

“Wait for Me” by ILL Son requires a close listen to appreciate. When I first heard the sweet female chorus and the gentle chimes that open the song, I thought ILL Son had shared with me another love song like his lush production of “Get 2 You.” But then ILL ...

Spice Merchants: “a rockin’ cool place that smells good”

Sunday, December 11th, 2011

If Starbucks has taught us anything, it's that people are willing to pay a lot more for an experience -- even for a product like coffee, which many retailers perceived to be little more than human fuel until Starbucks came along. The difference between a $1.85 cup of garden-variety coffee ...

Going mobile for the holidays

Monday, December 5th, 2011

  As I mentioned in one of my Black Friday blog posts, holiday shopping is increasingly a mobile experience. Recently Google analyzed consumer shopping trends and arrived at the same conclusion. According to an analysis from the Google Commerce blog: More and more shoppers are reaching for their phones to compare prices, ...

What Black Friday says about us

Sunday, November 27th, 2011

My November 25 eyewitness Black Friday post suggested that the most famous shopping day of the year is bigger than ever. The official numbers confirm my hunch. According to ShopperTrak, Black Friday 2011 set a new retail sales record. Consumers spent $11.4 billion -- the largest Black Friday haul ever ...

How Fair Game creates a social experience for gamers

Monday, November 21st, 2011

The challenge is compelling: turn off your TV. Turn on your brain. Those words appear in the front window of Fair Game, a retailer that wants to re-define "interactive gaming" to mean friends and family interacting with each other over table top board games, as opposed to staring at digital ...