Category Archives: Uncategorized

How Twitter helped “The Grey” become a box-office champ on opening weekend

The Grey gets Twitter. The new Open Road Films thriller starring Liam Neeson features on its website a brief trailer that caught my eye because of the way the movie title, cast, and production team are listed. All names of … Continue reading

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You’re a fine DJ, Mr. President

I’ve often said that brands are the new DJs because of the exposure they can give to musicians through the commercial use of their songs. And it turns out that the president of the United States can be one, too. … Continue reading

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A slice of hip-hop: “Lounge Music” by Ha-Rih

Just when you think you’ve heard enough chill-out from Hed Kandi to last a lifetime, along comes a song like “Lounge Music” to make you feel like you’re discovering the genre all over again. With “Lounge Music,” Ha-Rih blends chill-out … Continue reading

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A slice of hip-hop: “Put My Mack Down” by Aye-P

Aye-P performs some sweet alchemy with “Put My Mack Down.” He takes a familiar scenario – a guy coming on to a woman in a club – and creates a funky rap built on top of his own beats and … Continue reading

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Co-creation is the future of marketing

I recently wrote a blog post for the iCrossing Content Lab regarding the Raytheon Sum of All Thrills ride — an intriguing experience in which you build your own virtual ride using computer design tools provided by Raytheon. I was … Continue reading

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A slice of hip hop: “Wait for Me” by ILL Son

“Wait for Me” by ILL Son requires a close listen to appreciate. When I first heard the sweet female chorus and the gentle chimes that open the song, I thought ILL Son had shared with me another love song like … Continue reading

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Spice Merchants: “a rockin’ cool place that smells good”

If Starbucks has taught us anything, it’s that people are willing to pay a lot more for an experience — even for a product like coffee, which many retailers perceived to be little more than human fuel until Starbucks came … Continue reading

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Going mobile for the holidays

  As I mentioned in one of my Black Friday blog posts, holiday shopping is increasingly a mobile experience. Recently Google analyzed consumer shopping trends and arrived at the same conclusion. According to an analysis from the Google Commerce blog: … Continue reading

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What Black Friday says about us

My November 25 eyewitness Black Friday post suggested that the most famous shopping day of the year is bigger than ever. The official numbers confirm my hunch. According to ShopperTrak, Black Friday 2011 set a new retail sales record. Consumers … Continue reading

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How Fair Game creates a social experience for gamers

The challenge is compelling: turn off your TV. Turn on your brain. Those words appear in the front window of Fair Game, a retailer that wants to re-define “interactive gaming” to mean friends and family interacting with each other over … Continue reading

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