Category Archives: Uncategorized

Content Is King in Virtual Reality

Virtual reality believers have had a lot to smile about lately, as Facebook and Google took big steps to make VR mainstream. On October 4, Google launched its anticipated $79 Daydream View VR headset, part of Google’s toolkit to embed … Continue reading

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A Slice of Hip-Hop: “What Would Jesus Do (WWJD),” by DATz DEM

Are you ready for some gospel hip-hop? Check out “What Would Jesus Do (WWJD),” from DATz DEM, which consists of artists ILL Son and Focist P. The opening moments of “WWJD” evoke Marvin Gaye’s gospel side, with a soulful vocal … Continue reading

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Taking a Vacation from Digital

For a week this summer I took a vacation from digital, and I’ve never been happier. My wife Jan, daughter Marion, and I visited our friends Kevin and Robert in their home outside Quebec City for nine days, and incredibly … Continue reading

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It All Started with an Oreo Cookie

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, … Continue reading

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A Slice of Hip-Hop: “Hotel x Music” by BruthaZ-N-ArmZ

The song “Hotel x Music” by BruthaZ-N-ArmZ has been going through my head for a few months now, which is a good sign that I should highlight it on Superhype. The video for “Hotel x Music” seems prosaic on first … Continue reading

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And a child shall lead them

If I were an executive creator director, I would require everyone on my team to spend a day with children in a learning environment. Pre-teens are your future bosses and customers, and they’re already influencing purchasing decisions made in the … Continue reading

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The value of small ball

My latest post for the iCrossing Great Finds blog reflects on a recent Social Media Week panel appearance by Richard Dorment of Esquire magazine, iCrossing Chief Strategy Officer Adam Lavelle, and Jermaine Dupri, CEO of So So Def Recordings. Dorment, … Continue reading

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How well do you understand digital marketing ROI?

  Digital is supposed to be the the most accountable of all marketing channels, but it turns out that measuring return on digital advertising spend isn’t so easy. Why? Because that most nimble and fast moving of creatures, the modern-day … Continue reading

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How to write great headlines

You need to write a great headline to get anyone to read what you have to say – especially now, when your audience is probably reading your ad copy, website landing page, or blog post while multi-tasking with their mobile … Continue reading

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Life in the hip-hop underground with Symon G. Seyz

Hip-hop artist Symon G. Seyz lives not for record sales but for the passion of making music. The 28-year-old rapper is a member of the hip-hop underground – where unsigned musicians find audiences by giving away their own mixtapes on … Continue reading

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