Category Archives: Twitter

Why Kanye West Should Be Twitter’s CEO

Twitter should ask Kanye West to be its CEO — or at least a member of its board. In 72 hours, Kanye has done more to make Twitter relevant and compelling than anything its beleaguered executive team has done during … Continue reading

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5 Marketing Lessons from the 121212 Concert for Sandy Relief

Rock concerts for causes have come a long way since George Harrison and Ravi Shankar organized the Concert for Bangladesh in 1971 and raised $250,000 to help refugees in war-torn Bangladesh. The Concert for Bangladesh was an untelevised rock show … Continue reading

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The Making of a Star: Jermaine Dupri, Leah LaBelle, and “Sexify”

Being sexy ain’t the same as being skanky. Just ask Leah LaBelle, who sings about all the ways she turns on a guy in her hook-filled song, “Sexify.” This song really moves with a hard beat, and the word play … Continue reading

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Major League Baseball shows trust on Twitter

Major League Baseball trusts its Twitter fans. When Kansas City Royals Hall of Famer George Brett joined Twitter, the @MLB Twitter account posted this tweet:   If you’re not a Major League Baseball fan and don’t follow its rich history, … Continue reading

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Photobomb your brand

Have you photobombed your brand lately? At the recently conducted Social Media Strategies Summit in Chicago, social media superstars Ramon De Leon, the marketing mind of a six-store Domino’s Pizza franchise in Chicago, and Jessica Gioglio of Dunkin’ Donuts both showed … Continue reading

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Coachella and the future of social TV

I experienced the Coachella Valley Music and Arts Festival from my living room along with tens of thousands of others around the world who tweeted, blogged, and otherwise hustled content about the annual music festival as artists ranging from Bon … Continue reading

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Billy Corgan, Brian Solis, and the personal touch at SXSW

My experience at SXSW Interactive this week was marked by catching up with friends, a massive amount of networking, very little sleep, and some inspirational content, most notably the Billy Corgan/Brian Solis session about Corgan’s uneasy relationship with a music-buying public … Continue reading

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Jermaine Dupri builds a real community with Global 14

Look at the headlines Facebook has generated lately: the company files for a multi-billion dollar initial public offering. Mark Zuckerberg spends $700,000 flying private planes in one year. Chief Operating Officer Sheryl Sandberg begins building a new mansion in Menlo … Continue reading

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Life in the hip-hop underground with Symon G. Seyz

Hip-hop artist Symon G. Seyz lives not for record sales but for the passion of making music. The 28-year-old rapper is a member of the hip-hop underground – where unsigned musicians find audiences by giving away their own mixtapes on … Continue reading

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NFL magazine: fumble or first down?

What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things … Continue reading

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