Twitter

Why Kanye West Should Be Twitter’s CEO

Thursday, January 28th, 2016

Twitter should ask Kanye West to be its CEO -- or at least a member of its board. In 72 hours, Kanye has done more to make Twitter relevant and compelling than anything its beleaguered executive team has done during the past year. First came the #SWISH moment on January 24, when ...

5 Marketing Lessons from the 121212 Concert for Sandy Relief

Tuesday, December 18th, 2012

Rock concerts for causes have come a long way since George Harrison and Ravi Shankar organized the Concert for Bangladesh in 1971 and raised $250,000 to help refugees in war-torn Bangladesh. The Concert for Bangladesh was an untelevised rock show (actually two of them) witnessed by 40,000 people in Madison ...

The Making of a Star: Jermaine Dupri, Leah LaBelle, and “Sexify”

Friday, June 1st, 2012

Being sexy ain’t the same as being skanky. Just ask Leah LaBelle, who sings about all the ways she turns on a guy in her hook-filled song, “Sexify.” This song really moves with a hard beat, and the word play lives up to the title. “I just want some hanky-panky,” she ...

Major League Baseball shows trust on Twitter

Saturday, May 5th, 2012

Major League Baseball trusts its Twitter fans. When Kansas City Royals Hall of Famer George Brett joined Twitter, the @MLB Twitter account posted this tweet:   If you’re not a Major League Baseball fan and don’t follow its rich history, the reference to "pine tar above the knuckles" is meaningless and perhaps ...

Photobomb your brand

Friday, May 4th, 2012

Have you photobombed your brand lately? At the recently conducted Social Media Strategies Summit in Chicago, social media superstars Ramon De Leon, the marketing mind of a six-store Domino's Pizza franchise in Chicago, and Jessica Gioglio of Dunkin’ Donuts both showed how and why you should photobomb – or share your ...

Coachella and the future of social TV

Sunday, April 22nd, 2012

I experienced the Coachella Valley Music and Arts Festival from my living room along with tens of thousands of others around the world who tweeted, blogged, and otherwise hustled content about the annual music festival as artists ranging from Bon Iver to the resurrected Tupac Shakur lit up the California desert. ...

Billy Corgan, Brian Solis, and the personal touch at SXSW

Thursday, March 15th, 2012

My experience at SXSW Interactive this week was marked by catching up with friends, a massive amount of networking, very little sleep, and some inspirational content, most notably the Billy Corgan/Brian Solis session about Corgan's uneasy relationship with a music-buying public that (in Corgan's view) uses social media to attack artists ...

Jermaine Dupri builds a real community with Global 14

Friday, February 10th, 2012

Look at the headlines Facebook has generated lately: the company files for a multi-billion dollar initial public offering. Mark Zuckerberg spends $700,000 flying private planes in one year. Chief Operating Officer Sheryl Sandberg begins building a new mansion in Menlo Park, California. There’s one important element missing from these stories: ...

Life in the hip-hop underground with Symon G. Seyz

Monday, February 6th, 2012

Hip-hop artist Symon G. Seyz lives not for record sales but for the passion of making music. The 28-year-old rapper is a member of the hip-hop underground – where unsigned musicians find audiences by giving away their own mixtapes on the streets, performing at clubs and private parties, and using ...

NFL magazine: fumble or first down?

Sunday, February 5th, 2012

What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things NFL. By issuing its own official magazine, the NFL becomes ...