Category Archives: Social media

The New CEO Job Requirement: Social Media

The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog — yeah, the same … Continue reading

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5 Marketing Lessons from the 121212 Concert for Sandy Relief

Rock concerts for causes have come a long way since George Harrison and Ravi Shankar organized the Concert for Bangladesh in 1971 and raised $250,000 to help refugees in war-torn Bangladesh. The Concert for Bangladesh was an untelevised rock show … Continue reading

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PSFK Challenges Brands to Do Good

On November 1, I was honored to appear onstage with Jermaine Dupri at the PSFK  Conference San Francisco 2012, where we discussed how Dupri’s Global 14 social networking site brings community back to social media. The entire conference featured designers, … Continue reading

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Lady Gaga Ignites a Body Revolution

Lady Gaga is taking her clothes off to start a body revolution. In response to news stories about her weight gain in recent weeks, Lady Gaga has taken matters into her own hands. On September 25, she posted unvarnished photos … Continue reading

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Apple Causes Panic in the First World

Apple is such a well-oiled machine that a rare misstep by one of the world’s most admired brands is front-page news. Consider Page 1 of the September 21 The Wall Street Journal: “Apple Makes a Wrong Turn as Users Blast … Continue reading

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Putting Community Back into Social Media

Jermaine Dupri and Global 14 have put community back into social media. That’s what I have to say in an interview conducted recently with the Word of Mouth Marketing Association. But a community needs to be visible in order to … Continue reading

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Why Your Brand Belongs on Instagram

Pinterest has become the go-to site for brands to tell their stories visually. But if your audience uses mobile devices, your brand belongs on Instagram, too. A new point of view, The CMO’s Guide to Instagram: Why Brands Must Be … Continue reading

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It All Started with an Oreo Cookie

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, … Continue reading

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Social Business for the CEO

How do you talk with CEOs about social media? Speak the language of social business.  A new book by Dion Hinchcliffe and Peter Kim, Social Business by Design: Transformative Social Business Strategies for the Connected Company, will teach you how. … Continue reading

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The Making of a Star: Jermaine Dupri, Leah LaBelle, and “Sexify”

Being sexy ain’t the same as being skanky. Just ask Leah LaBelle, who sings about all the ways she turns on a guy in her hook-filled song, “Sexify.” This song really moves with a hard beat, and the word play … Continue reading

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