Category Archives: Social media

How Musician Alison Goldfrapp Creates Social Media Mystique

Recently, I was talking with a director about how artists use social media. He vowed never to use it. “Lifting the veil to your private life ruins the artist’s mystique,” he said. And he has a point. Sharing on social … Continue reading

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Micro-Content and Visual Storytelling: Gary Vaynerchuk and Mike Corak Discuss 2014 Social Media Trends

Successful brands will figure out how to customize micro-content — especially visual stories — across disparate social networks. That’s a key take-away from the Econsultancy December 17 webinar, “The Top 8 Trends in Social Media: Opportunities for 2014.” conducted by … Continue reading

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How Internet Pranksters Such as Elan Gale and Randy Liedtke Take Advantage of Our “Me, Too, Me, First” Culture

Truth is the first casualty in the digital war for attention. Throughout 2013, a rash of hoaxes perpetuated online have reminded us of the fragile nature of credibility in the digital world. So many attention-grubbing pranksters have hijacked digital media … Continue reading

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Lady Gaga Gives Her Fans a Visual Hashtag with “Applause”

With the release of her new single, “Applause,” Lady Gaga has served a visual feast to the news media. On August 12 she conspicuously wore Kabuki-inspired face paint while making the rounds in Los Angeles to promote the first single … Continue reading

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How a Brand Shares Its Culture through Visual Storytelling

A journalist recently asked me whether all brands should be on Pinterest. My reply: brands need visual storytelling strategies — which may indeed involve a presence on Pinterest. I recently created for agency iCrossing a visual storytelling strategy that focuses … Continue reading

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Guy Kawasaki: The Catalyst for Good

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market … Continue reading

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Porter Gale’s “Your Network Is Your Net Worth”: A Manifesto for Succeeding by Sharing

Sharing is the new like. That’s the ethos of Porter Gale’s Your Networking Is Your Net Worth, a new book that guides you through the world of networking in the digital age, where relationships can be launched in seconds on … Continue reading

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How Smirnoff and Madonna Inspired the World to Dance

Co-brands between artists and celebrities are all the rage, as evidenced recently by the launch of Justin Timberlake’s relationship with Budweiser and Alicia Keys’s co-brand with Blackberry. At the Forrester Research Marketing Forum April 19, Christopher Swope of Live Nation … Continue reading

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Four Lessons from “Harlem Shake”

Now that “Harlem Shake” fever has finally subsided, I think it’s instructive to ask what lessons are to be learned from the wildly popular song that created a cultural sensation. Was “Harlem Shake” just a fluke? Can its success be … Continue reading

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Ford: Crisis Management Done Right

Corporations are fond of saying “Our people make a difference.” Sometimes your people make all the difference to your brand, as Ford has shown through the way it has weathered a painful and highly visible PR crisis. As has been … Continue reading

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