The Long, Strange Trip of the Ron Burgundy Brand

Monday, January 20th, 2014

What to make of Anchorman 2: The Legend Continues? The sequel to the popular 2004 Anchorman comedy dominated the cultural landscape months before the movie opened December 18 thanks to an inventive marketing campaign. However, after "changing the way movies are marketed" (in the words of Adweek's Chris Heine) through original ...

Could the Dark Vision of “Chinatown” Have Survived Today?

Thursday, November 14th, 2013

"Forget it, Jake. It's Chinatown." Those words famously ended Chinatown, Roman Polanski's 1974 homage to film noir, which stands today as a dark masterpiece. The scene in which Detective J.J. Gittes (played by Jack Nicholson) watches helplessly as the evil Noah Cross (played by John Huston) literally gets away with murder ...