Marketing

When Advertising Becomes Art

Monday, February 22nd, 2016

Advertising can sneak up on you in the most unexpected ways. Recently I visited the Minneapolis Institute of Art for the simple pleasure of discovering art. For hours, my family and I got lost in an exploration of well curated paintings, sculptures, and immersive rooms, such as a recreation of a ...

The New OK Go Video Is a Brilliant Co-Brand

Thursday, February 11th, 2016

I'll bet you've never heard of S7 Airlines. But you'll be hearing more about the Russia-based airline now that OK Go released a new video, "Upside Down & Inside Out." "Upside Down & Inside Out" is the latest crazy video from OK Go, a band that long ago set the standard ...

Every Day Is Black Friday

Monday, February 1st, 2016

For years I used to wake up in the dead of night the day after Thanksgiving and interview Black Friday shoppers while they stood in line, enduring cold weather as they waited for stores to reward their patience with door buster sales. Eventually I stopped doing so, mostly because Black ...

Rihanna and Samsung Create an “Anti” Moment

Sunday, January 31st, 2016

Rihanna's Anti went platinum in 15 hours. But before you think, "albums are back!" bear in mind a big caveat: Samsung bought one million copies of the album and gave them away. For Rihanna and Samsung, Anti going platinum is not about record sales -- it's about creating a moment ...

How Merriam-Webster Is Rocking Peach, the New Hotness for Content

Saturday, January 9th, 2016

My first friend on Peach, the new hybrid messaging/content-sharing app, was Merriam-Webster -- a brand, mind you, not a person. Peach, launched January 8 by Vine cofounder Dom Hofmann, has created a firestorm on Twitter and attracted a blitz of coverage from media such as Engadget and Mashable. Peach combines ...

Buy Buttons Try to Make Holiday Shopping Convenient

Saturday, November 21st, 2015

The holiday shopping season has become anything but seasonal. Brands ranging from Amazon to Target are offering Black Friday sales well in advance of Black Friday. And the development of buy buttons on platforms such as Instagram and Pinterest has made holiday shopping as convenient as ordering gifts from your ...

How Panera Bread Creates a Local Identity

Sunday, October 18th, 2015

National restaurant chains usually rely on familiarity to build their businesses. When you visit a Starbucks you know what you're getting, whether you find yourself in Austin or Chicago. But Panera Bread, the successful chain founded in 1987, manages to create a local vibe across its 1,800 chains while taking ...

Now THIS Is Real-Time Marketing

Thursday, October 8th, 2015

Gatorade​ must be doing a victory dance in the aftermath of the Chicago Cubs/Pittsburgh Pirates Wild Card playoff game October 7. The sports beverage company is enjoying an avalanche of PR and user-generated marketing created when Pirate Sean Rodriguez pummeled a Gatorade cooler in the dugout during the game. ...

Will Beacons Help Target Improve the Shopping Experience?

Wednesday, September 2nd, 2015

Target recently announced the rollout of beacons at 50 stores in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco, and Seattle. Beacons are devices placed in locations that make it possible to share content (such as offers) with a person's mobile device. Through beacons, Target will offer deals ...

Welcome to a New Era of Convenience Shopping

Monday, June 29th, 2015

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began testing shoppable ads in 2014, announced an expansion of its ...