Category Archives: Marketing

Do You Speak Emoji?

Next time you are on Twitter, check out emoji search by Google. If you tweet an emoji to Google’s Twitter account, Google will respond with suggestions of where to eat or what to do based on the content of your … Continue reading

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How Dippin’ Dots Mastered the Real-Time News Arc

How ’bout them Dippin’ Dots? One moment it’s a challenger brand with a niche following, just minding its own business and selling flash-frozen ice cream at places like amusement parks, sports stadiums, and convenience stores. The next thing you know, Dippin’ Dots … Continue reading

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Uber’s Future: Snapchat on Wheels

I recently received an invitation to check out some behind-the-scenes Rogue One: A Star Wars Story videos and watch cartoon images of Star Wars X-Wings fly through the streets of Chicago. There was only one catch: the experience was available … Continue reading

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Snap Makes a Run at Affluent Millennials

As soon as Snap Inc. announced the launch of its Spectacles video recording shades, the digerati began comparing Spectacles to Google Glass and pondering whether Spectacles would capture consumers’ imagination in ways Google Glass failed to do. But I don’t … Continue reading

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How Pokémon Go Took Over the World with Augmented Reality

They’re in my house. They’re in my car. They’re following me to the store. Of course, I’m speaking of the Pokémon who inhabit the world of Pokémon Go, the augmented reality game that has invaded the lives of smartphone owners … Continue reading

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When Brands Mess with Our Emotions

Jess Goulart of BTRtoday recently asked me how I think branding has changed over the years. I told her that although businesses are sharing their brand stories in more inventive ways than ever before, some of the traditional elements of a … Continue reading

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You Don’t Have to Hug Your Fans

  Building fan love doesn’t mean pandering to your audience. Radiohead, which dropped its new album A Moon Shaped Pool digitally May 8, builds fan devotion by challenging and even confounding its audience, which is the right approach for a group whose … Continue reading

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When Advertising Becomes Art

Advertising can sneak up on you in the most unexpected ways. Recently I visited the Minneapolis Institute of Art for the simple pleasure of discovering art. For hours, my family and I got lost in an exploration of well curated … Continue reading

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The New OK Go Video Is a Brilliant Co-Brand

I’ll bet you’ve never heard of S7 Airlines. But you’ll be hearing more about the Russia-based airline now that OK Go released a new video, “Upside Down & Inside Out.” “Upside Down & Inside Out” is the latest crazy video … Continue reading

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Every Day Is Black Friday

For years I used to wake up in the dead of night the day after Thanksgiving and interview Black Friday shoppers while they stood in line, enduring cold weather as they waited for stores to reward their patience with door … Continue reading

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