Category Archives: Marketing

Why GDPR Isn’t Coming to the United States

Will draconian privacy laws ever come to the United States as they have in Europe in recent days? The question is reasonable in light of ongoing news stories about Facebook’s cavalier treatment of user data. Now that the European Union … Continue reading

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Blessed Are the Change Agents

Years ago, an agency asked me to define its target buyer as part of a brand repositioning. My client wanted to do business with companies eager to innovate. I recommended that my client stop thinking of its buyer in terms … Continue reading

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How and Why Businesses Are Adopting Augmented Reality and Virtual Reality

At the 2018 Consumer Electronics show, robots, voice assistants, connected cars, and even connected cities created buzz. Augmented reality and virtual reality – not so much, with the exception of augmented reality applications in the automotive industry. But proponents of … Continue reading

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Four Companies Gobbled Up Immersive Reality Investments in 2017

There is good news and bad news for the immersive reality industry, which consists of businesses that provide augmented reality (AR), mixed reality (MR), and virtual reality (VR) products. First the good news: According to analytics firm Digi-Capital, start-ups in … Continue reading

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Three Predictions for Virtual Reality in 2018

In the United States, only 9.6 million people use virtual reality (VR) at least once a month, and by 2019, VR will penetrate 5.2 percent of the population, according to eMarketer. And yet, the VR industry has already become a complex … Continue reading

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In Search of a New Rock Star

The moment was freighted with poetic symmetry: I was on my sofa reading Joe Hagan’s newly published Sticky Fingers: The Life and Times of Jann Wenner and Rolling Stone Magazine when I noticed our postal carrier dropping off the latest … Continue reading

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How a Healthcare Crisis May Fuel Virtual Reality Adoption

Sometimes a crisis can fuel innovation. With an opioid problem gripping the United States, medical providers are looking for ways to treat patients’ pain without resorting to addictive drugs. Those potential solutions include the use of virtual reality (VR) at … Continue reading

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Will Apple Take Augmented Reality Mainstream?

Apple critics have been quiet lately. The company is worth more than $900 billion after beating Wall Street’s expectations in its November 2 earnings report. The iPhone 8 is selling better than expected. Consumers are lining up to buy its … Continue reading

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Topps Creates Baseball Memories on Demand

The clock is ticking. As I write this post, Topps trading card company is offering a special baseball card that commemorates Los Angeles Dodger Outfielder Joc Pederson’s 7th-inning home run that helped the Dodgers beat the Houston Astros 3-1 in … Continue reading

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Southwest Airlines Wants to Be A Music Tastemaker

Southwest Airlines is known for trying to inject fun into air travel, such as employees at an airport gate creating a spontaneous karaoke moment or a flight attendant turning a routine safety speech into stand-up comedy. The $20 billion company … Continue reading

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