Category Archives: Marketing

Three Predictions for Virtual Reality in 2018

In the United States, only 9.6 million people use virtual reality (VR) at least once a month, and by 2019, VR will penetrate 5.2 percent of the population, according to eMarketer. And yet, the VR industry has already become a complex … Continue reading

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In Search of a New Rock Star

The moment was freighted with poetic symmetry: I was on my sofa reading Joe Hagan’s newly published Sticky Fingers: The Life and Times of Jann Wenner and Rolling Stone Magazine when I noticed our postal carrier dropping off the latest … Continue reading

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How a Healthcare Crisis May Fuel Virtual Reality Adoption

Sometimes a crisis can fuel innovation. With an opioid problem gripping the United States, medical providers are looking for ways to treat patients’ pain without resorting to addictive drugs. Those potential solutions include the use of virtual reality (VR) at … Continue reading

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Will Apple Take Augmented Reality Mainstream?

Apple critics have been quiet lately. The company is worth more than $900 billion after beating Wall Street’s expectations in its November 2 earnings report. The iPhone 8 is selling better than expected. Consumers are lining up to buy its … Continue reading

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Topps Creates Baseball Memories on Demand

The clock is ticking. As I write this post, Topps trading card company is offering a special baseball card that commemorates Los Angeles Dodger Outfielder Joc Pederson’s 7th-inning home run that helped the Dodgers beat the Houston Astros 3-1 in … Continue reading

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Southwest Airlines Wants to Be A Music Tastemaker

Southwest Airlines is known for trying to inject fun into air travel, such as employees at an airport gate creating a spontaneous karaoke moment or a flight attendant turning a routine safety speech into stand-up comedy. The $20 billion company … Continue reading

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Virtual Reality’s Image Problem

Virtual reality has a major image problem. I see it whenever I read an article about someone’s grandparents experiencing virtual reality for the first time, accompanied by a photo like this: Which inevitably makes me think of this: Or when … Continue reading

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Fyre Festival Debacle Shows the Difference between Marketing and Branding

The Fyre Festival has become the train wreck you can’t ignore. The event organizers, rapper Ja Rule and entrepreneur Billy McFarland, promised attendees “two unforgettable weekends of mystery and music” with acts such as Blink-182 and Major Lazer appearing on … Continue reading

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Why Uber Remains Disruptive and Dangerous

Uber is the Kanye West of Silicon Valley: bold and brilliant. Toxic and troubled. Disruptive and dangerous. Uber’s willingness to play dirty and its dysfunctional culture are well documented, most recently in a New York Times piece, “Uber’s CEO Plays … Continue reading

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Love Me? Message Me

Sharing Valentine’s Day love means swapping mobile messages sprinkled with emoji and stickers. And brands want a piece of that action. As part of a Valentine’s Day campaign targeting mobile users, Dunkin’ Donuts features a special emoji keyboard that makes … Continue reading

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