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Guy Kawasaki: The Catalyst for Good

Monday, May 20th, 2013

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market makers are not satisfied with simply selling products and services ...

Guy Kawasaki’s golden rules

Monday, March 26th, 2012

How well I remember being invited to participate in the newly launched Google+ in the summer of 2011. Right off the bat, Google Plus seemed different from Facebook. Its clean layout encouraged posting more long-form content and graphics. Its membership included luminaries like Guy Kawasaki and Chris Brogan. If Facebook ...

Jermaine Dupri builds a real community with Global 14

Friday, February 10th, 2012

Look at the headlines Facebook has generated lately: the company files for a multi-billion dollar initial public offering. Mark Zuckerberg spends $700,000 flying private planes in one year. Chief Operating Officer Sheryl Sandberg begins building a new mansion in Menlo Park, California. There’s one important element missing from these stories: ...

How Twitter helped “The Grey” become a box-office champ on opening weekend

Sunday, January 29th, 2012

The Grey gets Twitter. The new Open Road Films thriller starring Liam Neeson features on its website a brief trailer that caught my eye because of the way the movie title, cast, and production team are listed. All names of the principal cast – including Neeson’s – are listed via their ...

Google disrupts with Google Search Plus

Friday, January 13th, 2012

Google's launch of the awkwardly named "Search, plus Your World" has the web buzzing with commentary. Blogger John Jantsch believes Google is "shaking things up a bit" by making search a more personal experience. Twitter says Google Search Plus (as "Search, plus Your World" is quickly becoming known) is "bad ...

Hanging out with the Black Eyed Peas

Saturday, October 1st, 2011

Well, I did not exactly hang out with will.i.am and the Black Eyed Peas – just with the scores of fans who responded to will.i.am’s open invitation to participate in a Black Eyed Peas Google+ Hangout at 6:00 p.m. Eastern Time before a September 30 show at Central Park. The ...

Why Amazon and Netflix don’t always know best

Tuesday, August 16th, 2011

It’s far too easy to allow ourselves to be led around by the nose. Amazon tells us what to buy. Netflix and Pandora suggest movies and music based on our tastes. Facebook and Google+ suggest friends to us. Twitter tells us whom to follow. But those tools reinforce what we know already. ...

We are all content hustlers

Sunday, August 7th, 2011

It’s ironic Google+ allowed the digital elites such as Chris Brogan early access to Google+ while asking corporations to hold off creating brand profiles. Just about everyone I know on Google+ (including me) uses the social platform to hustle their own content as well as any corporation could. We are all ...