Google

How Google Is Bringing Virtual Reality to Everyone on Every Device

Friday, February 10th, 2017

Google just moved one step closer to its vision of taking virtual reality a mainstream. On February 9, Google announced that its Chrome browser supports VR experiences. As noted on a blog post, "With the latest version of Chrome, we’re bringing VR to the web—making it as easy to step ...

Google Creates a Virtual Reality Future

Tuesday, July 5th, 2016

Google wants virtual reality to be everyone's reality. During the week of June 27, Google demonstrated its commitment to making VR a mainstream experience. To wit: On June 27, Google announced an expansion of its Expeditions program, through which teachers armed with tablets, phones, and a Google Cardboard viewer can take students ...

Why Voice Search Is the Future of the On-Demand Economy

Tuesday, June 14th, 2016

Mobile gave rise to the on-demand economy. But voice search will fuel its future. Google demonstrated how voice will form the foundation of an on-demand search ecosystem when Google announced the Google Assistant intelligent search tool at the company's I/O event in May. Then Apple, at its Worldwide Developers Conference June 13, ...

How Facebook and Google Are Bringing Virtual Reality to the Masses

Saturday, June 11th, 2016

When a hot startup launches a virtual reality product, influencers and investors notice. When Facebook and Google bet on virtual reality, the whole world notices. Recently these two market makers unveiled their VR visions and plans at their own bellwether events, Facebook F8 and Google I/O. Both their plans are ...

The Case for Remixing Your Logo

Thursday, March 17th, 2016

For most brands, corporate logos are protected and revered. A business such as Disney invests substantial energy and budget into making its logotype a consistent expression of its brand essence, and for good reason: especially in the age of Instagram and Snapchat, a logotype is like a totem that instantly ...

Google Shows Corporations How to Honor History

Monday, January 21st, 2013

The 2013 Martin Luther King Day Google Doodle shows how a corporation can honor history without exploiting it. The Doodle, which went live shortly after midnight EST on January 21, incorporates an image of MLK into the Google name, punctuated by a vibrant color scheme of yellow, aqua, purple, black, ...

Your employee, your advocate

Monday, April 9th, 2012

Josh Bernoff and Ted Schadler got it right. In their 2010 book Empowered, they argued the case for companies unleashing their employees as brand advocates especially through social media. (And they continue to discuss employee empowerment on their blog.) Progressive companies understand that building the corporate brand and investing in ...

Guy Kawasaki’s golden rules

Monday, March 26th, 2012

How well I remember being invited to participate in the newly launched Google+ in the summer of 2011. Right off the bat, Google Plus seemed different from Facebook. Its clean layout encouraged posting more long-form content and graphics. Its membership included luminaries like Guy Kawasaki and Chris Brogan. If Facebook ...

Let us now praise the Google Doodle

Saturday, January 28th, 2012

I awoke this morning to discover a fresh coat of snow on my driveway and on Google’s home page. Through a Google Doodle, today Google celebrates the 125th anniversary of the largest recorded snowflake – which was said to be 15 inches in diameter when it landed  in Montana in ...

Google disrupts with Google Search Plus

Friday, January 13th, 2012

Google's launch of the awkwardly named "Search, plus Your World" has the web buzzing with commentary. Blogger John Jantsch believes Google is "shaking things up a bit" by making search a more personal experience. Twitter says Google Search Plus (as "Search, plus Your World" is quickly becoming known) is "bad ...