Category Archives: Facebook

How Facebook and Google Are Bringing Virtual Reality to the Masses

When a hot startup launches a virtual reality product, influencers and investors notice. When Facebook and Google bet on virtual reality, the whole world notices. Recently these two market makers unveiled their VR visions and plans at their own bellwether … Continue reading

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Facebook’s Media/Entertainment Roadmap

(Image source: Mark Boster/Los Angeles Times) Facebook has hit a few speed bumps lately as the world’s largest social network heads¬†down the path of becoming a media/entertainment business. About a week ago, company was accused of suppressing content from conservative … Continue reading

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Micro-Content and Visual Storytelling: Gary Vaynerchuk and Mike Corak Discuss 2014 Social Media Trends

Successful brands will figure out how to customize micro-content — especially visual stories — across disparate social networks. That’s a key take-away from the Econsultancy December 17 webinar, “The Top 8 Trends in Social Media: Opportunities for 2014.” conducted by … Continue reading

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Brookfield Zoo Fumbles on Facebook

Sometimes the best PR strategy is to keep your mouth shut. Case in point: the rapidly unfolding Brookfield Zoo Facebook fiasco. Here’s the scoop: on October 3, a Chicago CBS News affiliate published a story indicating that the zoo was … Continue reading

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The CMO’s Guide to Facebook Graph Search

¬† Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO’s Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang, Amanda Peters, and Doug Platts. According … Continue reading

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The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter

Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today’s market-moving, stop-what-you’re-doing-and-pay-attention announcement about the launch of Facebook Graph Search. He is, of course, famous and infamous — the symbol for a social … Continue reading

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It All Started with an Oreo Cookie

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, … Continue reading

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Facebook Trades Community for Cash

What a difference a week makes. Last week, Facebook was poised to conquer the world with a $100 billion initial public offering. After a rocky IPO fraught with financial and legal drama, now the pundits are referring to Facebook as … Continue reading

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Real-time content marketing on Facebook

On March 30, whether you like it or not, Facebook will transition all brand pages to its Timeline format, which offers marketers more visually exciting ways to share their content. A new white paper published by my colleagues in the … Continue reading

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The value of small ball

My latest post for the iCrossing Great Finds blog reflects on a recent Social Media Week panel appearance by Richard Dorment of Esquire magazine, iCrossing Chief Strategy Officer Adam Lavelle, and Jermaine Dupri, CEO of So So Def Recordings. Dorment, … Continue reading

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