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How Facebook and Google Are Bringing Virtual Reality to the Masses

Saturday, June 11th, 2016

When a hot startup launches a virtual reality product, influencers and investors notice. When Facebook and Google bet on virtual reality, the whole world notices. Recently these two market makers unveiled their VR visions and plans at their own bellwether events, Facebook F8 and Google I/O. Both their plans are ...

Facebook’s Media/Entertainment Roadmap

Monday, May 16th, 2016

(Image source: Mark Boster/Los Angeles Times) Facebook has hit a few speed bumps lately as the world's largest social network heads down the path of becoming a media/entertainment business. About a week ago, company was accused of suppressing content from conservative news outlets in its Trending Topics news feed. Then, on May ...

Micro-Content and Visual Storytelling: Gary Vaynerchuk and Mike Corak Discuss 2014 Social Media Trends

Tuesday, December 17th, 2013

Successful brands will figure out how to customize micro-content -- especially visual stories -- across disparate social networks. That's a key take-away from the Econsultancy December 17 webinar, "The Top 8 Trends in Social Media: Opportunities for 2014." conducted by noted entrepreneur Gary Vaynerchuk and Mike Corak of agency Ethology. Corak, ...

Brookfield Zoo Fumbles on Facebook

Friday, October 4th, 2013

Sometimes the best PR strategy is to keep your mouth shut. Case in point: the rapidly unfolding Brookfield Zoo Facebook fiasco. Here's the scoop: on October 3, a Chicago CBS News affiliate published a story indicating that the zoo was making safety repairs after CBS news ran an undercover report exposing ...

The CMO’s Guide to Facebook Graph Search

Thursday, January 24th, 2013

  Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO's Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang, Amanda Peters, and Doug Platts. According to the PoV, marketers need to get more focused on generating closer ...

The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter

Tuesday, January 15th, 2013

Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today's market-moving, stop-what-you're-doing-and-pay-attention announcement about the launch of Facebook Graph Search. He is, of course, famous and infamous -- the symbol for a social media phenomenon that has revolutionized the way we live but ...

It All Started with an Oreo Cookie

Friday, June 29th, 2012

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, will Kraft join the conversation? The ad itself was simple, clever, and ...

Facebook Trades Community for Cash

Saturday, May 26th, 2012

What a difference a week makes. Last week, Facebook was poised to conquer the world with a $100 billion initial public offering. After a rocky IPO fraught with financial and legal drama, now the pundits are referring to Facebook as "Fadebook" and even asking if Facebook's best days are behind ...

Real-time content marketing on Facebook

Sunday, March 25th, 2012

On March 30, whether you like it or not, Facebook will transition all brand pages to its Timeline format, which offers marketers more visually exciting ways to share their content. A new white paper published by my colleagues in the iCrossing Live Media Studio, The CMO’s Guide to the New ...

The value of small ball

Sunday, February 26th, 2012

My latest post for the iCrossing Great Finds blog reflects on a recent Social Media Week panel appearance by Richard Dorment of Esquire magazine, iCrossing Chief Strategy Officer Adam Lavelle, and Jermaine Dupri, CEO of So So Def Recordings. Dorment, Lavelle, and Dupri had a lively conversation about Dupri's bold ...