Category Archives: Digital

How Four Teens Taught Brands a Real-Time Marketing Lesson

You have probably heard the story by now: a 16-year-old Omaha resident named Tom White is a media sensation thanks to an amateur photo of White grinning with Sir Paul McCartney and Warren Buffett. But Tom White and the three … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , , , , , , | Leave a comment

New Report: Content Marketing Is “the Show Horse” of Customer Acquisition

Content marketing is the show horse of customer acquisition and retention — and second only to social media as a digital marketing spending priority among U.S. brands, according to my newly published report for Gigaom. The report, Workhorses and Dark … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , , | 1 Comment

Email and Referral Marketing: The Workhorse and Dark Horse for Customer Acquisition

Digital long ago established itself as a channel for brand building and direct marketing. But what are the most popular digital tools for acquiring customers? According to my newly published report for Gigaom Research, the unsexy tactic of email marketing is … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Why Your Brand Needs to Be a Youtility

Ellen DeGeneres crashed Twitter with her Oscars selfie, but your business does not need access to Hollywood A-listers to make your own mark. On March 25, author Jay Baer and Anna Hrach of digital agency ethology showed how simply providing … Continue reading

Posted in Digital, Marketing | Tagged , , , , , | Leave a comment

The Good, the Bad, and Justine Sacco

Only on the Internet. As you probably know by now, on December 20, a PR executive named Justine Sacco became an unlikely news sensation when she tweeted a tasteless remark about AIDs, Africa, and race as she boarded a plane … Continue reading

Posted in Digital | Tagged , , , , , , , , , , , , , | 1 Comment

“We Are a Catalyst”: Jeremiah Owyang Discusses Crowd Companies, His Bold New Venture for the $110 Billion Collaborative Economy

If you have ever rented your home or apartment to make extra income while you were on vacation, or if you’ve used a markplace like Lyft to rent a car from someone just like you, then congratulations are in order: … Continue reading

Posted in Digital | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments

How Soundrop Turns Music Discovery into a Social Experience Among Fans and Artists

Imagine yourself discovering a hip new band on Spotify while you chat live with other fans — or even with the band itself. Thanks to Oslo-based music start-up Soundrop, you can do just that. The two-year-old music service provides a … Continue reading

Posted in Digital, Music | Tagged , , , , , , | Leave a comment

How Ticketmaster Has Fought Resale Marketplaces by Disrupting Itself

If you can’t beat ’em, join ’em. That’s the lesson Ticketmaster learned from its own journey through digital disruption, according to Jared Smith, president of Ticketmaster North America. At the Forrester eBusiness Forum November 6, Smith discussed how Ticketmaster has … Continue reading

Posted in Digital, Entertainment | Tagged , , , , , , , , | 1 Comment

Forrester Research: How to Adopt an Innovator’s Mindset

Few industries have experienced digital disruption as financial services have. In recent years, established banks have had their lunch served to them by smaller, more nimble start-ups such as Mint.com and Bankrate.com, which rely on digital to provide services such … Continue reading

Posted in Digital | Tagged , , , , , , | Leave a comment

Forrester Research Welcomes You to the Digital Revolution

It feels like 1999 all over again at the 2013 Forrester Research eBusiness & Channel Strategy Forum, whose theme is “Lead the Digital Business Revolution.” About 750 attendees from big brands like Southwest Airlines are coming to grips with a … Continue reading

Posted in Digital | Tagged , , , , , , | 1 Comment