Category Archives: Digital

Apple Extends Its Reach into Healthcare

Apple continues to shape the future of healthcare. At its September 12 special event, Apple CEO Tim Cook and COO Jeff Williams announced something less sexy than the $1,000 iPhone X but no less important: new health and fitness features … Continue reading

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SIM Partners Makes It Easier to “Ride There with Uber”

Location is a catalyst for the $57.6 billion on-demand economy. Case in point: today SIM Partners, a location marketing technology platform provider (and one of my clients) announced that the company has made it possible for brick-and-mortar businesses ranging from restaurants … Continue reading

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How Uber Feeds an Appetite for Disruption

The news about Uber rolling out self-driving cars later in August underscores the reason why Uber has become a multi-billion dollar brand within seven years: Uber’s core competence is not ride-sharing — it’s disruption. Uber has consistently developed and modified … Continue reading

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Snapchat and Vine: The Disruptor and Disrupted

Remember when Vine was cool and Snapchat was dirty? How quickly their fortunes have changed. Vine, once the darling of visual storytellers, is losing brands and attention, sinking in popularity on the app store. Meantime, Snapchat has overcome its reputation … Continue reading

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Apple Watch: Hot or Not?

Adweek‘s hottest digital gadget of 2015 is also one of the most controversial. The Apple Watch has been called both a flop and a behavior-changing device. I believe that the Apple Watch is a flawed first-generation product that will ultimately … Continue reading

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Welcome to a New Era of Convenience Shopping

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began … Continue reading

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Bob Dylan Doesn’t Need Your Stinkin’ Badges

Bob Dylan has always defied expectations. He famously went electric when folk was acoustic and released the austere John Wesley Harding when electric psychedelia was in vogue (among many other career twists). With the release of his 36th album, Shadows … Continue reading

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6 Predictions for Music Streaming

Forget Taylor Swift’s futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube’s streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with … Continue reading

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The CMO Is Changing — Are You?

Chief marketing officers are becoming business leaders with operational expertise in order to gain the respect of their C-suite peers. Tomorrow’s CMOs will need to master analytics, technology, and innovation. Those are some of the key take-aways of Your CMO … Continue reading

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Why Winning with Digital Is Like Making a Movie

Mastering digital business is a lot like making a movie: you need to assemble a network of experts instead of trying to do it all yourself. Embracing an ecosystem to create customer value was the main take-away of Level Up: … Continue reading

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