Category Archives: Design

From Goldfrapp to Pink Floyd: How Great Album Covers Tell Visual Stories

Visual Storytelling through Memorable Album Covers from David Deal Album cover design is alive and well in the digital era. However, the role of the album cover has changed. The days are long gone when album cover art served to … Continue reading

Posted in Design, Music | Tagged , , , , , , | 2 Comments

Why We Can’t Stop Talking about Steve Jobs

If Steve Jobs were alive today, he would be the first to tell you he was not the only person responsible for making Apple succeed. But let’s face it: Steve Jobs defined the Apple brand, a reality that has been … Continue reading

Posted in Design | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Visual Storytelling the Postal Way

Pop quiz: name five brands that understand visual storytelling. I’ll bet your list included a hip brand like Etsy. Perhaps you included a classically visual brand like Disney, or Tiffany, which has successfully employed Instagram. But I’ll bet the U.S. … Continue reading

Posted in Design | Tagged , , , , , , | 1 Comment

Creating Art from Failure: The Design of the “Houses of the Holy” Album Cover

Great artists turn limitations into strengths. Case in point: the cover art for Led Zeppelin’s Houses of the Holy, the subject of my latest post in a series that celebrates memorable album covers. The story of this astonishing design begins … Continue reading

Posted in Design, Music | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

PSFK Challenges Brands to Do Good

On November 1, I was honored to appear onstage with Jermaine Dupri at the PSFK  Conference San Francisco 2012, where we discussed how Dupri’s Global 14 social networking site brings community back to social media. The entire conference featured designers, … Continue reading

Posted in Agencies, Celebrities, Design, Marketing, Social media | Tagged , , , , , , , , , , , , , , | Leave a comment

Celebrating Memorable Album Covers

Everything old is new again. In the classic rock era, musicians and their audiences met each other through record albums. For music fans, holding the vinyl in your hands and exploring record cover art was part of the joy of … Continue reading

Posted in Design, Music | Tagged , , , , , , , , , , | 8 Comments

Apple Causes Panic in the First World

Apple is such a well-oiled machine that a rare misstep by one of the world’s most admired brands is front-page news. Consider Page 1 of the September 21 The Wall Street Journal: “Apple Makes a Wrong Turn as Users Blast … Continue reading

Posted in Design, Digital, Marketing, Social media | Tagged , , , , , , , , , | 2 Comments

Why Your Brand Belongs on Instagram

Pinterest has become the go-to site for brands to tell their stories visually. But if your audience uses mobile devices, your brand belongs on Instagram, too. A new point of view, The CMO’s Guide to Instagram: Why Brands Must Be … Continue reading

Posted in Design, Digital, Marketing, Social media | Tagged , , , , , , , | 2 Comments

And a child shall lead them

If I were an executive creator director, I would require everyone on my team to spend a day with children in a learning environment. Pre-teens are your future bosses and customers, and they’re already influencing purchasing decisions made in the … Continue reading

Posted in Design, Marketing, Uncategorized | Tagged , , , | 1 Comment

Co-creation is the future of marketing

I recently wrote a blog post for the iCrossing Content Lab regarding the Raytheon Sum of All Thrills ride — an intriguing experience in which you build your own virtual ride using computer design tools provided by Raytheon. I was … Continue reading

Posted in Design, Digital, Entertainment, Marketing, Uncategorized | Tagged , , , , , , , , , , | 3 Comments