Design

From Goldfrapp to Pink Floyd: How Great Album Covers Tell Visual Stories

Monday, December 23rd, 2013

Visual Storytelling through Memorable Album Covers from David Deal Album cover design is alive and well in the digital era. However, the role of the album cover has changed. The days are long gone when album cover art served to attract your eye amid a sea of vinyl in ...

Why We Can’t Stop Talking about Steve Jobs

Friday, April 26th, 2013

If Steve Jobs were alive today, he would be the first to tell you he was not the only person responsible for making Apple succeed. But let's face it: Steve Jobs defined the Apple brand, a reality that has been underscored lately by grumbling among the pundits that Apple is ...

Visual Storytelling the Postal Way

Thursday, January 31st, 2013

Pop quiz: name five brands that understand visual storytelling. I'll bet your list included a hip brand like Etsy. Perhaps you included a classically visual brand like Disney, or Tiffany, which has successfully employed Instagram. But I'll bet the U.S. Postal Service didn't make your list. Maybe it should. The USPS ...

Creating Art from Failure: The Design of the “Houses of the Holy” Album Cover

Sunday, November 18th, 2012

Great artists turn limitations into strengths. Case in point: the cover art for Led Zeppelin's Houses of the Holy, the subject of my latest post in a series that celebrates memorable album covers. The story of this astonishing design begins in 1972, when Led Zeppelin, at the height of its creative ...

PSFK Challenges Brands to Do Good

Monday, November 5th, 2012

On November 1, I was honored to appear onstage with Jermaine Dupri at the PSFK  Conference San Francisco 2012, where we discussed how Dupri's Global 14 social networking site brings community back to social media. The entire conference featured designers, creative thinkers, and marketers who shared innovative ways to operate ...

Celebrating Memorable Album Covers

Monday, October 29th, 2012

Everything old is new again. In the classic rock era, musicians and their audiences met each other through record albums. For music fans, holding the vinyl in your hands and exploring record cover art was part of the joy of discovering new music. For musicians, the album artifact was an ...

Apple Causes Panic in the First World

Friday, September 21st, 2012

Apple is such a well-oiled machine that a rare misstep by one of the world's most admired brands is front-page news. Consider Page 1 of the September 21 The Wall Street Journal: "Apple Makes a Wrong Turn as Users Blast Map Switch," reports the WSJ breathlessly alongside an article about ...

Why Your Brand Belongs on Instagram

Thursday, July 19th, 2012

Pinterest has become the go-to site for brands to tell their stories visually. But if your audience uses mobile devices, your brand belongs on Instagram, too. A new point of view, The CMO's Guide to Instagram: Why Brands Must Be Visual to Gain Visibility, tells senior marketers how and why ...

And a child shall lead them

Sunday, April 29th, 2012

If I were an executive creator director, I would require everyone on my team to spend a day with children in a learning environment. Pre-teens are your future bosses and customers, and they're already influencing purchasing decisions made in the home. Understanding how they learn and how they interact with ...

Co-creation is the future of marketing

Friday, January 13th, 2012

I recently wrote a blog post for the iCrossing Content Lab regarding the Raytheon Sum of All Thrills ride -- an intriguing experience in which you build your own virtual ride using computer design tools provided by Raytheon. I was excited to see Doug Williams of Forrester Research comment on ...