Apple

Is HomePod Apple’s Death Star in the Music Streaming Wars?

Monday, June 5th, 2017

Apple’s newly announced HomePod smart speaker is more than Apple’s answer to Amazon Echo and Google Home in the battle for your home – it’s quite possibly Apple’s major advantage in the music streaming wars. In unveiling the HomePod June 5 at its Worldwide Developers Conference (WWDC), Apple announced that the voice-activated ...

How Well Do You Manage Your Brand’s Moving Parts?

Thursday, May 11th, 2017

Consumers often associate a brand with its sensory elements – what we can see and touch. The sensory aspects create emotional connections that form the building blocks of a brand. But a successful brand requires many moving parts to operate in sync, and not all of them are obvious to ...

How the Apple Watch May Simplify Your Next Doctor’s Visit

Monday, March 13th, 2017

Doctors and dentists are not exactly renowned for managing the flow of information in their offices effectively. How many times have you been to a doctor's or dentist's office and gotten the sense that providers spend an inordinate amount of time checking in with administrative staff for patient records? A ...

Dr. Apple Will See You Now

Friday, February 24th, 2017

Apple has been defined by consumer product innovations such as transforming mobile phones from calling devices into data centers. But you won't find Apple's future in an Apple store. You'll need to visit a hospital like Johns Hopkins Medicine. At Johns Hopkins, physicians provide epilepsy patients with Apple Watches to track ...

Why Voice Search Is the Future of the On-Demand Economy

Tuesday, June 14th, 2016

Mobile gave rise to the on-demand economy. But voice search will fuel its future. Google demonstrated how voice will form the foundation of an on-demand search ecosystem when Google announced the Google Assistant intelligent search tool at the company's I/O event in May. Then Apple, at its Worldwide Developers Conference June 13, ...