Category Archives: Agencies

The Art of Co-Branding

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  — or sharing your own brand with an outside brand — is an increasingly … Continue reading

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PSFK Challenges Brands to Do Good

On November 1, I was honored to appear onstage with Jermaine Dupri at the PSFK  Conference San Francisco 2012, where we discussed how Dupri’s Global 14 social networking site brings community back to social media. The entire conference featured designers, … Continue reading

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Your employee, your advocate

Josh Bernoff and Ted Schadler got it right. In their 2010 book Empowered, they argued the case for companies unleashing their employees as brand advocates especially through social media. (And they continue to discuss employee empowerment on their blog.) Progressive … Continue reading

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Guy Kawasaki’s golden rules

How well I remember being invited to participate in the newly launched Google+ in the summer of 2011. Right off the bat, Google Plus seemed different from Facebook. Its clean layout encouraged posting more long-form content and graphics. Its membership … Continue reading

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Real-time marketing requires real talent

My employer iCrossing has been collecting digital executives. Thought leader Roger Wood joined the company’s digital media practice in May. Former Jupiter Research analyst Gary Stein joined the strategy team in June. And, as announced today, former NBC Universal executive … Continue reading

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Build your brand with your Twitter profile

Most executives on Twitter rely on boring personal profiles that say little about them beyond their titles. And yet your Twitter profile is an opportunity to build your personal brand and humanize your company (even if your account is personal). … Continue reading

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Content + community + analytics = real-time marketing

On the iCrossing Content Lab blog I’ve been talking about how content marketing is a CMO-level priority, as have many other bloggers. But being a priority is one thing; how do senior marketers make content marketing a reality? To address … Continue reading

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SKECHERS + Kim Kardashian = connected branding

We live in an age where celebrities such as Kim Kardashian and Ashton Kutcher have become not only powerful brands but entrepreneurs and business partners for companies such as Bebe. On the Great Finds blog (operated by my employer iCrossing), … Continue reading

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Got content?

I recently joined the marketing team at iCrossing, a global digital agency that builds connected brands. I’m focusing on thought leadership, influencer outreach, and sharing the company brand through social media. I’m excited at this direction in my career, and … Continue reading

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Advice to those looking for work (and working)

After experiencing a number of mergers/acquisitions and incredible growth together, Razorfish and I recently parted ways amid new company ownership. I am grateful to Razorfish for the opportunity to have grown into my role as a marketing executive, and, just … Continue reading

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