Monthly Archives: May 2017

How Well Do You Manage Your Brand’s Moving Parts?

Consumers often associate a brand with its sensory elements – what we can see and touch. The sensory aspects create emotional connections that form the building blocks of a brand. But a successful brand requires many moving parts to operate … Continue reading

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Let Us Now Praise Jeff Bezos

Jeff Bezos is the Abraham Lincoln of the business world: he doesn’t let critics stop him from making history. The success of the Amazon Echo encapsulates his resiliency perfectly. eMarketer recently reported that Echo owns more than 70 percent of … Continue reading

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