May, 2017 Archive

How Well Do You Manage Your Brand’s Moving Parts?

Thursday, May 11th, 2017

Consumers often associate a brand with its sensory elements – what we can see and touch. The sensory aspects create emotional connections that form the building blocks of a brand. But a successful brand requires many moving parts to operate in sync, and not all of them are obvious to ...

Let Us Now Praise Jeff Bezos

Wednesday, May 10th, 2017

Jeff Bezos is the Abraham Lincoln of the business world: he doesn't let critics stop him from making history. The success of the Amazon Echo encapsulates his resiliency perfectly. eMarketer recently reported that Echo owns more than 70 percent of the market for voice-assisted devices, whose usage grew nearly 130 percent ...