Monthly Archives: January 2017

How Dippin’ Dots Mastered the Real-Time News Arc

How ’bout them Dippin’ Dots? One moment it’s a challenger brand with a niche following, just minding its own business and selling flash-frozen ice cream at places like amusement parks, sports stadiums, and convenience stores. The next thing you know, Dippin’ Dots … Continue reading

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Why Sprint and Tidal Are Hustling Music Together

Tidal needs a financial partner. Sprint needs new customers. The two businesses just took a step toward addressing each other’s needs. Sprint has announced a 33-percent stake in Tidal, which will “give Sprint’s 45 million retail customers unlimited access to exclusive … Continue reading

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Amazon Dashes to the On-Demand Economy

Sometimes change wears an awkward smile. When Amazon launched Dash buttons for instant re-ordering of products in 2015, the idea seemed so goofy that some considered the announcement to be an April Fool’s Day joke. Amazon actually expected people to … Continue reading

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Spin Creative Gold with “Yes, And . . .”

Photo credit: Brian Schultz If you want to inspire people to do great work, try the “Yes, and . . .” approach. “Yes, and . . .” is a popular expression in theater, especially in improvisational comedy. You might have … Continue reading

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When Artists Lead an Audience

“Are there any paranoids in the audience tonight?” With those caustic words, Roger Waters introduced “Run Like Hell” in concert in 1980. Waters continues to taunt and provoke his audience 37 years later when he performs music from his Pink … Continue reading

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Snapchat and Ed Sheeran: 21st Century Radio

The phrase “music distribution” sounds boring. And yet music distribution is where brands inside and outside music can learn about innovation, as Ed Sheeran and Snapchat have demonstrated. A new Snapchat lens makes you appear as though you’re wearing a … Continue reading

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