May, 2016 Archive

Paul Wrote “Hey Jude” for Me

Saturday, May 21st, 2016

You don't listen to great songs. You experience them personally. They feel like they were written just for you. They take on different meaning each time you experience them because as your life changes and the context of the song changes. Sometimes even a song you've heard a million times can ...

Facebook’s Media/Entertainment Roadmap

Monday, May 16th, 2016

(Image source: Mark Boster/Los Angeles Times) Facebook has hit a few speed bumps lately as the world's largest social network heads down the path of becoming a media/entertainment business. About a week ago, company was accused of suppressing content from conservative news outlets in its Trending Topics news feed. Then, on May ...

When Brands Mess with Our Emotions

Thursday, May 12th, 2016

Jess Goulart of BTRtoday recently asked me how I think branding has changed over the years. I told her that although businesses are sharing their brand stories in more inventive ways than ever before, some of the traditional elements of a successful brand remain unchanged. For instance, a company's name and ...

You Don’t Have to Hug Your Fans

Sunday, May 8th, 2016

  Building fan love doesn't mean pandering to your audience. Radiohead, which dropped its new album A Moon Shaped Pool digitally May 8, builds fan devotion by challenging and even confounding its audience, which is the right approach for a group whose music has always been one step ahead of everyone. Radiohead's actions in ...