Monthly Archives: May 2016

Paul Wrote “Hey Jude” for Me

You don’t listen to great songs. You experience them personally. They feel like they were written just for you. They take on different meaning each time you experience them because as your life changes and the context of the song … Continue reading

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Facebook’s Media/Entertainment Roadmap

(Image source: Mark Boster/Los Angeles Times) Facebook has hit a few speed bumps lately as the world’s largest social network heads down the path of becoming a media/entertainment business. About a week ago, company was accused of suppressing content from conservative … Continue reading

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When Brands Mess with Our Emotions

Jess Goulart of BTRtoday recently asked me how I think branding has changed over the years. I told her that although businesses are sharing their brand stories in more inventive ways than ever before, some of the traditional elements of a … Continue reading

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You Don’t Have to Hug Your Fans

  Building fan love doesn’t mean pandering to your audience. Radiohead, which dropped its new album A Moon Shaped Pool digitally May 8, builds fan devotion by challenging and even confounding its audience, which is the right approach for a group whose … Continue reading

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