Monthly Archives: March 2016

How I Fell in Love with Rock & Roll

Led Zeppelin turned me on to rock and roll 40 years ago. In 1976, I was 13 years old. My family had settled into a new home in Wheaton, Illinois, after moving from Battle Creek, Michigan, the year before. Music … Continue reading

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The Case for Remixing Your Logo

For most brands, corporate logos are protected and revered. A business such as Disney invests substantial energy and budget into making its logotype a consistent expression of its brand essence, and for good reason: especially in the age of Instagram … Continue reading

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My George Martin Memories

Sir George Martin crossed paths with me twice during my career in marketing, and both times he left his mark. I remember those two moments clearly as I reflect on the passing of the Fifth Beatle: A Personal Encounter I … Continue reading

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