March, 2016 Archive

How I Fell in Love with Rock & Roll

Saturday, March 19th, 2016

Led Zeppelin turned me on to rock and roll 40 years ago. In 1976, I was 13 years old. My family had settled into a new home in Wheaton, Illinois, after moving from Battle Creek, Michigan, the year before. Music figured large in our lives. My older sister Karen enjoyed disco. ...

The Case for Remixing Your Logo

Thursday, March 17th, 2016

For most brands, corporate logos are protected and revered. A business such as Disney invests substantial energy and budget into making its logotype a consistent expression of its brand essence, and for good reason: especially in the age of Instagram and Snapchat, a logotype is like a totem that instantly ...

My George Martin Memories

Wednesday, March 9th, 2016

Sir George Martin crossed paths with me twice during my career in marketing, and both times he left his mark. I remember those two moments clearly as I reflect on the passing of the Fifth Beatle: A Personal Encounter I first met him in 2000 when I worked on the Accenture global ...