October, 2015 Archive

How Panera Bread Creates a Local Identity

Sunday, October 18th, 2015

National restaurant chains usually rely on familiarity to build their businesses. When you visit a Starbucks you know what you're getting, whether you find yourself in Austin or Chicago. But Panera Bread, the successful chain founded in 1987, manages to create a local vibe across its 1,800 chains while taking ...

Now THIS Is Real-Time Marketing

Thursday, October 8th, 2015

Gatorade​ must be doing a victory dance in the aftermath of the Chicago Cubs/Pittsburgh Pirates Wild Card playoff game October 7. The sports beverage company is enjoying an avalanche of PR and user-generated marketing created when Pirate Sean Rodriguez pummeled a Gatorade cooler in the dugout during the game. ...