Monthly Archives: April 2015

Three Essential Elements of a Writing Style Guide

Photo source:¬†Wikipedia Your brand has a publishing style even if you don’t realize it. The Whole Foods Whole Story blog is personal and conversational. The Red Bull Bullevard strives to be punchy and cheeky. I was recently reminded of the … Continue reading

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From Coachella to Jimmy Fallon: Five Ways Classic Rockers Stay Relevant

Photo credit: Matt Becker,¬†www.melodicrockconcerts.com A bunch of old rock and rollers are the toast of Coachella. AC/DC, rebounding after the loss of two key members, played a set April 10 that earned the band the kind of acclaim and attention … Continue reading

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