Monthly Archives: February 2015

Why Mr. Spock Endures

How does a fictional character eclipse his real-life creator and become embedded in the fabric of popular culture? I have been pondering the question while watching the widespread outpouring of grief and nostalgia in the wake of the death of … Continue reading

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Three Oscar-Winning Movies That Rewrote History

Oscar-nominated movies should place more importance on historical accuracy than storytelling — at least that’s the conclusion you might draw from the criticisms lodged at American Sniper, The Imitation Game, and Selma. An angry¬†cabal¬†of tut-tutting, self-appointed guardians of public taste … Continue reading

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Real-Time Marketing Is More Than an Oscars War Room

The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these … Continue reading

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Do You Trust Your Audience? A Lesson from a Great Movie

Do you trust your audience? Before you answer “Sure!” make sure you watch the famous “Sam the Lion” monologue from the Oscar-winning movie The Last Picture Show. In just four minutes, Director Peter Bogdanovich offers a lesson on earning the … Continue reading

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Show — Don’t Tell

Unveiling a new logo is like telling a joke: if you have to explain it, you’ve lost your audience already. That’s why I like the approach that innovation consultancy BeyondCurious took recently in sharing its new logotype. Instead of publishing … Continue reading

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Bob Dylan Doesn’t Need Your Stinkin’ Badges

Bob Dylan has always defied expectations. He famously went electric when folk was acoustic and released the austere John Wesley Harding when electric psychedelia was in vogue (among many other career twists). With the release of his 36th album, Shadows … Continue reading

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New Report: Grammys Already a Hit with Real-Time Advertisers

For decades, the Grammy Awards have been knocked for being out of step with the times. (After all, the Grammys once awarded “Winchester Cathedral” Best Contemporary [R&R] Recording instead of “Eleanor Rigby.”) But in its 57th year, the Grammy Awards … Continue reading

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