Monthly Archives: September 2014

GE Combines Content Marketing & Advertising with “Enhance Your Lighting”

Conventional wisdom says that content marketing needs to be useful to be effective. Creating utility builds credibility and separates content marketers from advertisers. Hence, Intelligensia Coffee offers Brew Guides to teach consumers how to brew the perfect cup of coffee, … Continue reading

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Is There Room for Brands on Ello? You Bet

Meet Ello, the anti-advertising social network and gated community for the cool kids. Ello has already exploded in popularity by offering an ad-free network and by allowing members to use made-up names instead of their real names (unlike Facebook, which … Continue reading

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What NFL CMO Dawn Hudson Can Learn from the NBA’s Comeback

Photo source: guinnessworldrecords.com Dawn Hudson has a lot of work to do. As the NFL’s newly appointed CMO, Hudson enters a maelstrom of controversy caused by the league’s failure to deal with repugnant off-the-field behavior of high-profile players like Ray Rice. But the NFL is not … Continue reading

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Hey, Beyoncé: Let’s Call a Fraud a Fraud

Photo source: Wikipedia. This file was derived from: I Am… Tour 11.jpg Beyoncé has been busted again. Nineteen months after being criticized for lip-syncing during the presidential inauguration, she was caught lip-syncing at a recent concert in Paris (and doing so badly). … Continue reading

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Apple Pays Dearly for U2’s “Free” Music

Photo credit: Marcio Jose Sanchez, AP Let’s get something straight: U2 did not give away its new album, Songs of Innocence. To be sure, if you have iTunes, on September 9 you received a free copy (without asking for it) … Continue reading

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How an Album Cover Helped Unleash an Outlaw

During the golden age of album-oriented rock, when a Led Zeppelin double album could sell a million copies before its ship date, country music was for rednecks who wore manure-crusted boots to bed — or at least, that’s what the recording … Continue reading

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“It’s the Only Way to Go”: Ekaterina Walter on Influencer Advocacy and Sprinklr’s Acquisition of Branderati

The Beyhive rallies around Beyoncé. The Mouse Fans flock to Disney. Raider Nation venerates the Oakland Raiders. They are known as super fans — the passionate followers who will go out of their way to share their love for a … Continue reading

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