September, 2014 Archive

GE Combines Content Marketing & Advertising with “Enhance Your Lighting”

Tuesday, September 30th, 2014

Conventional wisdom says that content marketing needs to be useful to be effective. Creating utility builds credibility and separates content marketers from advertisers. Hence, Intelligensia Coffee offers Brew Guides to teach consumers how to brew the perfect cup of coffee, and Birchbox creates how-to videos with beauty tips, such as ...

Is There Room for Brands on Ello? You Bet

Friday, September 26th, 2014

Meet Ello, the anti-advertising social network and gated community for the cool kids. Ello has already exploded in popularity by offering an ad-free network and by allowing members to use made-up names instead of their real names (unlike Facebook, which requires the use of your real name to have a ...

What NFL CMO Dawn Hudson Can Learn from the NBA’s Comeback

Wednesday, September 24th, 2014

Photo source: guinnessworldrecords.com Dawn Hudson has a lot of work to do. As the NFL's newly appointed CMO, Hudson enters a maelstrom of controversy caused by the league's failure to deal with repugnant off-the-field behavior of high-profile players like Ray Rice. But the NFL is not the only big-time sports brand that has faced hard times. In the ...

Hey, Beyoncé: Let’s Call a Fraud a Fraud

Thursday, September 18th, 2014

Photo source: Wikipedia. This file was derived from: I Am... Tour 11.jpg Beyoncé has been busted again. Nineteen months after being criticized for lip-syncing during the presidential inauguration, she was caught lip-syncing at a recent concert in Paris (and doing so badly). Look, I understand why Beyonce or any artist lip-syncs in concert. ...

Apple Pays Dearly for U2’s “Free” Music

Friday, September 12th, 2014

Photo credit: Marcio Jose Sanchez, AP Let's get something straight: U2 did not give away its new album, Songs of Innocence. To be sure, if you have iTunes, on September 9 you received a free copy (without asking for it) of Songs of Innocence. But Apple paid U2 an undisclosed amount ...

How an Album Cover Helped Unleash an Outlaw

Monday, September 8th, 2014

During the golden age of album-oriented rock, when a Led Zeppelin double album could sell a million copies before its ship date, country music was for rednecks who wore manure-crusted boots to bed -- or at least, that's what the recording industry believed. But in 1975, Willie Nelson released an album ...

“It’s the Only Way to Go”: Ekaterina Walter on Influencer Advocacy and Sprinklr’s Acquisition of Branderati

Wednesday, September 3rd, 2014

The Beyhive rallies around Beyoncé. The Mouse Fans flock to Disney. Raider Nation venerates the Oakland Raiders. They are known as super fans -- the passionate followers who will go out of their way to share their love for a brand every chance they get, whether plastering their cars with ...