July, 2014 Archive

How Old-Time Radio Flourishes in the Digital Era

Thursday, July 31st, 2014

Photo Credit: Amanda Kulczewski If you had visited Chicago's Public House Theater on a recent June evening, you would have witnessed a most curious sight: a dozen actors and actresses adorned in 1940s-era suits, hats, and dresses gathered around microphones and performing an old-time radio comedy in front of a cheering crowd. ...

Designing the Unseen Details

Friday, July 25th, 2014

Superior design means getting little details right -- even the parts that no one can see. In his landmark biography of Steve Jobs, Walter Isaacson tells the story of Jobs's obsession to detail in the design of the breakthrough Apple II personal computer, down to the engineering of the power ...

How Four Teens Taught Brands a Real-Time Marketing Lesson

Tuesday, July 15th, 2014

You have probably heard the story by now: a 16-year-old Omaha resident named Tom White is a media sensation thanks to an amateur photo of White grinning with Sir Paul McCartney and Warren Buffett. But Tom White and the three teenagers who helped him create the moment on the streets ...

New Report: Content Marketing Is “the Show Horse” of Customer Acquisition

Monday, July 7th, 2014

Content marketing is the show horse of customer acquisition and retention -- and second only to social media as a digital marketing spending priority among U.S. brands, according to my newly published report for Gigaom. The report, Workhorses and Dark Horses: Digital Tactics for Customer Acquisition, examines how companies use digital ...

Email and Referral Marketing: The Workhorse and Dark Horse for Customer Acquisition

Tuesday, July 1st, 2014

Digital long ago established itself as a channel for brand building and direct marketing. But what are the most popular digital tools for acquiring customers? According to my newly published report for Gigaom Research, the unsexy tactic of email marketing is a digital workhorse, popular for awareness building, and customer acquisition, ...