May, 2014 Archive

Apple Buys Beats: The End of an Era for Apple and Dr. Dre?

Thursday, May 29th, 2014

Now that Apple has officially purchased Beats Music and Beats Electronics, we are left to ponder its broader meanings as the man who once rapped about gangbanging and reefer now becomes a high-profile Apple employee. I believe the deal symbolizes the possible end of an era: an end to Apple ...

Jimmy Page Shares Three Lessons for Content Marketers

Thursday, May 22nd, 2014

Jimmy Page: legendary guitarist, producer, all-around rock god . . . and a marketing teacher. Yes, the guitar magus knows marketing in addition to music. He not only founded Led Zeppelin but also influenced the band's image, down to crucial details such as the choice of album artwork (most famously for Led ...

Why You Need to Hustle Content: A Lesson from The New York Times Innovation Report

Monday, May 19th, 2014

The recently leaked New York Times Innovation report has become required reading because the document provides a candid snapshot of a legendary brand struggling to embrace the realities of running a business in the digital era. In unsparing language, the internal report indicts The New York Times for failing to ...

Don’t Take No for an Answer: Career Advice from Norman Reedus of “The Walking Dead”

Thursday, May 15th, 2014

If you want to get the job you really want, you can't take no for an answer. Just ask Norman Reedus, who plays the popular character of Daryl Dixon in the AMC hit television series, The Walking Dead. As Reedus shared in a recent Wall Street Journal Live interview, the role ...

How Hip-Hop Legend Jermaine Dupri Writes His Own Rules

Thursday, May 1st, 2014

In the world of hip-hop mogul Jermaine Dupri, building excitement for new music means creating his own rules for using social media to engage with fans. Dupri, Mariah Carey's manager and co-producer, has been a lightning rod for criticism from frustrated Carey fans who have wanted more information about her career ...