March, 2014 Archive

Why Your Brand Needs to Be a Youtility

Thursday, March 27th, 2014

Ellen DeGeneres crashed Twitter with her Oscars selfie, but your business does not need access to Hollywood A-listers to make your own mark. On March 25, author Jay Baer and Anna Hrach of digital agency ethology showed how simply providing useful content can make your brand more valuable to your ...

Can Wu-Tang Clan Save the Record Album with “Once Upon a Time in Shaolin”?

Thursday, March 27th, 2014

When I first heard that trailblazing rap collective Wu-Tang Clan intends to release just one copy of its new album, Once Upon a Time in Shaolin, I stopped what I was doing and had to learn more. And therein lies the point of  Wu-Tang Clan's strategy: create intrigue for a ...

“Out Among the Stars”: The Return of the Man in Black

Tuesday, March 25th, 2014

In the entertainment industry, your brand endures after you die. Tupac Shakur released seven record albums after his death and appeared via hologram at Coachella in 2012. Michael Jackson earned $160 million in 2013 despite being dead since 2009. And now Johnny Cash has released Out Among the Stars. The ...

Introducing “20/20,” a Film Shot with Google Glass by Clark Kokich

Monday, March 17th, 2014

Clark Kokich has built a career helping brands master digital technology. So it's only fitting that Kokich, the chief strategy officer at Marchex, former Razorfish CEO, and author of Do or Die, has created 20/20, the world's first narrative live-action short film shot with Google Glass. The five-minute movie, which ...

The Collaborative Economy Goes Mainstream

Wednesday, March 12th, 2014

Welcome to the age of sharing. Thanks to easy-to-use online markets like Airbnb and Uber, consumers are increasingly choosing to share goods and services with each other than buy from big brands. According to Fast Company, the so-called collaborative economy represents a $110 billion market. Now, for the first time, ...

Ellen DeGeneres, the Oscars, and the Era of the Visual Storyteller

Monday, March 3rd, 2014

The defining moment of the 2014 Academy Awards happened in the audience and on Twitter. While the Oscars ceremony lumbered along with the usual moments of awkward onstage patter and stars showcasing their plastic surgery, Ellen DeGeneres snapped the selfie that was seen around the world: a joyous moment of ...